Diecast Photography – There’s more to it than you think…


I remember setting up and taking the first few 1:64 scale diecast pictures that I shot back in 2009. My desk was by a window in my office. I would shoot pictures on a piece of white printer paper only when the sun was shining. At that time, it was all that I had. We had an old Polaroid ‘point-and-shoot’ that we used as a family camera – I would borrow it and burn through countless AA batteries…

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I began participating on a few forums and was floored by some of the images I was seeing from others. Quickly, I upgraded my setup. I have always been interested in the whole DIY (Do It Yourself) thing so I decided to build myself a lightbox. Halfway through 2010, I purchased my first DSLR and tripod. This enabled me to do many more things than what the trusty old Polaroid was capable of. I could go on and on about equipment and lighting setups but let’s talk about the subject. Diecast.

I started collecting redlines back around the same time I started the whole photography thing. History has always been an interest of mine and that led me to think….very few of my redlines are in ‘mint’ condition, but each one has a story to tell.

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At one time they were new. Brilliant. Perfect. Hanging on the pegs at the local store, various hues shining bright in all their glory. Since then, days and days of play have taken their toll. Their magnificence is now long gone. ‘Beaters’. ‘Junkers’. ‘Fillers’. ‘Perfect for restoration’. These once loved toys are now referred to as many different names. The paint may be scratched, faded, and dull. The axles are bent and a wheel or two may be missing. The beauty – long faded away – but yet these toys are survivors.

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The damage they wear is unique to their history, similar to how a scar is to you. That scar happened in a specific place and time. It can be linked to an event. When you look down on that blemish you tend  to remember what you were doing and where you were when you got it. These toys have a similar story to tell, yet they have no voice. In their silence, all they can do is lend themselves to our imaginations and ask for us to interpret their exclusive story in any way we’d like.

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Photography has taught me to see everyday things in a whole different way. I challenge you to take a minute and really look at your collection. If you are fortunate enough to still have some cars from your childhood, step back and remember those moments and listen. I bet quiet a few of them have a story to tell.

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