Over the past year, hobbyDB has been collecting everything from Kidrobot, and now we’ve added Allen Richardson. No, he’s not a Vinyl Art Toy, he’s VP of Product and Marketing for Kidrobot, and he’s joining our Advisory Board.
The Kidrobot archive on hobbyDB is the most complete listing you will find anywhere on the internet, and Allen will be able to help us stay on top of all the new releases. “I get to work with the best independent vinyl artists and largest licenses available today,” he told us. “I love getting to live in two very different worlds and make a living within them both.”
If that sounds like a fun job, consider the rest of his history in the world of toys.
He started in the video game world with Konami, and then moved to Tiger Electronics. When Tiger was acquired by Hasbro, he was put in charge of their “Star Wars” product line. “It was a dream come true as I had collected action figures all of my life. My earliest memories were of receiving the very first Star Wars action figures for Christmas. Star Wars, and most all of what we call the “Boys Action” category, has been in my blood for a very long time.”
As Director of Marketing /Product for Hasbro, he handled a few other brands you may have heard of: Indiana Jones, Jurassic Park, The Littlest Pet Shop, FurReal Friends, VideoNow, Hitclips, PooChi, and Furby for example.
And before coming to Kidrobot, he worked for Sphero. “I returned to Star Wars to work on everyone’s favorite new Droid: BB-8! Being able to take traditional toy play and add an app-based experience to it was truly innovative and memorable.”
Aside from those interests, he collects original comic art. His favorite piece is a Judge Dredd page from “2000AD” by Brian Bolland. “This page pairs my favorite character with my favorite artist. They are pretty rare, so I was elated to finally have it for my collection.”
hobbyDB is just as glad to have Allen on board.