Through rain or snow or sleet or hail, the United States mail… eventually gets there. But the mail is about to get a bit hotter, with a newly announced series of Hot Wheels postage stamps. That’s right… if you’re one of those collectors who runs to their mailbox every day hoping to find your latest online orders, now there’s a new reason to sit by the window waiting for the postman to arrive.
Mattel recently delivered the good news, yet another part and parcel of the Hot Wheels 50th Anniversary celebration. The combination of the two makes sense in all kinds of ways. Similar to how Hot Wheels counts on a big part of their sales from collectors who will keep them in the package, the Postal Service gets a large chunk of revenue from stamp collectors who will never cash in those stamps for mailing purposes. Honestly, you’re going to buy several sets: one or two to preserve and display, and the rest for sending letters to all your friends and loved ones, right?
There will be 10 vehicles honored in the series, from the earliest Redlines to more recent classics. The set includes the Bone Shaker, Deora II, HW40, Mach Speeder, Purple Passion, Rigor Motor, Rocket-Bye-Baby, Rodger Dodger, Sharkruiser, and of course, the Twin Mill. The sheet will consist of 20 Forever stamps, two of each design. The cars were shot on classic orange track by photographer Len Rizzi.
Collectors will no doubt quibble over some of the selections, but it’s a first class package overall. Here’s a puzzler though… Why didn’t they go with one of the classic mail-themed Hot Wheels vehicles? Wouldn’t the Redline Special Delivery be the perfect carrier for this project? Or maybe the Rrrumblers Rip Code? Even the fairly pedestrian Letter Getter van would be a good fit.
In any event, allow 4-6 weeks for delivery, as the stamps are scheduled to arrive at post offices September 29. If you don’t want to stand in line, there will be a first-day-of-issue dedication ceremony at the Goodguys 26th Summit Racing Lone Star Nationals in Fort Worth, Texas on that date. We at hobbyDB can’t wait for this promotion to arrive and be cancelled!