Media Franchisees are becoming ever more pervasive

Musings by Joschik

Christian Braun obsesses over collectibles, pop culture, antiques and toys more than the average person, but (he hopes) in a productive way. Documenting collectibles has been a passion since working on a book about his favorite childhood toys from Timpo almost 40 years ago.


Titlemax did this very handy overview of which media franchisees are the biggest out there over time.

Nice Job!  And maybe somebody can do this exercise for every decade since the 1930s?  My assumption is that it all happens faster and faster.  So while more than 1/3 of the franchisees in this list such as 007 or Lord of the Rings are more than 50 years old and Cars, the youngest franchise in the list is from 2006 a future list will have a number of new entries in its 2029 version.  Take Fortnite, Epic Games’ most recent Blockbuster.  The franchise is not even 3 years old and already made estimated revenues of around $4 billion.  It is also interesting to see how matters become more blurred as there is growing appetite for mashing things up, like Fortnite’s John Wick edition or this Avengers: Endgame promotion  –

Who do you think has the pull and staying power to make the 2029 list?  Please let us know in the comments?

Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x