When Hot Wheels were introduced just over 50 years ago in 1968, the immediate success was beyond what Mattel (the manufacturer) had expected. And unlike most toys, Hot Wheels are still being made decades later, and selling annually in record volume. Over 6 billion have been made since the first 16 different cars were released in their first year. (Ed: Yes, billion with a “B”.)
Decades after introduction, so few of these unique pieces had been seen, that when one would appear, it caused collectors to wonder what was going on? These “Over Chrome” wonders were so beautiful, and no reason for their existence was known. But then around 2008, an estate collection of cars came up for sale on eBay. The collection being sold was from a Producer who had made TV commercials for Mattel. Among the pieces being sold were about 6 “Over Chrome” cars! With these now surfacing, others acquired information, and some more research, the connection of Mattel’s advertising and the cars was then established.
A few other “Over Chrome” cars discovered and sold came from a former top executive at Mattel. Included in those was a one-of-a-kind strawberry red Mustang – probably the most valuable of the bunch known. If it was for sale today its price would exceed $40,000 easily.
Another short story of how 2 of these cars were found. In 1968 a young boy went to visit the factory, for a tour. When he arrived there, he was told that it was closed, no more tours. Crying, he begged for a Hot Wheels. The lady there ran back into the office, and handed him 2 cars, a Mustang and a Cougar. Both were “Over Chrome” cars! Sadly, by playing with them over the years, he beat them up bad. But even in poor condition, both were sold to a collector for over $3,000 each. Very few Hot Wheels in poor condition sell for that level of money, but the allure of these cars transcends logic.
These beauties also have rarer interior colors. An Aqua Barracuda with a purple interior sold for over $20,000. An Orange Cougar with a Brown interior sold for over $25,000.
IT JUST SHOWS THE PRETTIEST TOYS ALSO CAN COST THE MOST!
For further “detailed” information—the best source out there for early/proto/unique Hot Wheels Redlines and other items from that era, please visit:
Issue #5 AutoMobilia Resource Magazine By Bruce Pascal
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