Did You Own It: Strawberry Shortcake Dolls

If you were a girl growing up in the early 1980s, you almost certainly had a Strawberry Shortcake doll. In fact, there’s a chance you still might have one (or want one again).

The concept for Strawberry Shortcake began in 1972 as a greeting card. Designed by Barbi Sargent, Strawberry Shortcake made her debut in American Greetings’ Laurel Valentine’s Day Card collection.

Back then she was known as Girl with a Daisy or Strawberry Girl.

The cute, strawberry-themed rag doll quickly gained popularity, eventually inspiring a 32-character collection that first appeared in American Greetings’ “Those Characters From Cleveland” series. The characters of Strawberryland each had fruit or food themed names and ensembles.

But Strawberry Shortcake remained the star and in 1979 Kenner came knocking with an offer to produce a plush rag doll version of the animated rag doll. See the original on hobbyDB here!

From there it was game on for the Strawberry Shortcake franchise as the doll became one of the most popular toys throughout the first half of the 80s.

At her peak, Strawberry Shortcake generated upwards of $500 million in sales as the Strawberry-verse expanded into television and movies throughout several brands.

Image via strawberryshortcakedolls.com

Hasbro won the rights to Strawberry Shortcake in 2008 which led to a reboot of toys and movies. She received another makeover in 2021 as DHX Media subsidiary WildBrain began its own revival.

Check out the entire Strawberry Shortcake database on hobbyDB!

So we want to know…did you own it?

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