Everett Anton “Tony” Singer is a seasoned collector and dealer, as well as an author and expert on Porsche and Porsche Posters. Today he shares 10 of his favorite posters from the 356 design era.
The 356 era of posters is an exploration into the evolution of poster design by one of the greatest posterists ever: Erich Strenger. His work could be impressionist, might combine photography with graphic elements, or art for its own sake.
Three of my most favorite posters by Strenger were in the 1955/56 era and of an impressionistic form. All feature the 550 Spyder and one included the 356. For me, this is Strenger at his finest in terms of his “art.”
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One of the all-time icon images from the 356 era is Strenger’s 356 A Steering Wheel poster. The utter simplicity of the art, as well as the type on the bottom, says so much with so little.
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In 1952 Porsche’s first outright victory, instead of just a class victory, was at the Liege-Rome-Liege event. This image was used by Dunlop tires as well as the Factory.
In Carroll Shelby’s one race for Porsche in 1955, driving the 550 Spyder, was commemorated by this strikingly brilliant creation incorporating both photography and graphics.
Utilizing a similar graphically strong setting incorporating even larger photography is this poster celebrating their three German championships for 1955.
Another masterpiece, this time taking photography and blowing it up and adding graphic bars of color, done in 1957.
Another Sebring commemorative, from 1958, features “posterized” image of the driver in the 550 A Spyder. I think this is likely Strenger art taken to its simplest form.
The 1955 “Chain of Victories” poster is rather unique in using flag images so prominently, adding the graphic curve element, and the multiple Porsche racers. One of my all-time favorites.
The last in this group is actually one of four “Sporting Life” posters, done for the Factory by the artist Hans Lohrer. The idea was to link 356 ownership with the sportsman in horsemanship, skiing, riflery, and golf. Each one is a stellar expression of “branding” one passion with another.
Which is your favorite Porsche Poster?
Wow, these posters are beautiful! Hard to pick a favorite, but I’d probably have to go with the impressionistic one featuring the 550 Spyder and 356 racing together. Just stunning.
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