Marx, Sindy & “Greenlighting” Transformers….

Charlie Rosner started an ad agency with Harvey Herman in the early 80s which had a lot of unexpected results and here he is sharing some of interest to the hobbyDB readership.  Here are his Musings.

One of our very first clients was called Dumbee Combex Marx (DCM). It was an offshoot of the old Marx Toys, famous for wonderful tin toys back in the 30 and 40s. It was a publicly traded British company, and they opened a US office, to launch a 12” high fashion doll called Sindy. Harvey got the assignment, and asked me to help, while I was working at Lord Geller Federico. The launch of Sindy was a huge success, which was all down to Harvey positioning Sindy as the wholesome alternative to Mattel’s Barbie. I just helped out a bit with the copy and art directing.

DCM had initially asked Harvey to start an in-house ad agency, but instead he had wanted to start an independent agency, and invited me to become his partner. At that time, toys was one of only a few categories (liquor and “feminine” products being two others) which at the time were highly regulated by the broadcast industry’s self-regulatory body – the National Association of Broadcasters (NAB) – Big Brother incarnate! The NAB published an entire book of regulations about what toy commercials were permitted to do, and what they were prohibited from doing. It was over 200 pages long, and so restrictive as to be beyond imagination. When an agency won a toy account they were paid 20% commission, instead of the usual 15%, because they had to hire a law firm to battle with the NAB.

Another genius thing Harvey did was to call up the board of the NAB and tell them we wanted to visit. No one ever wanted to meet with NAB, but we went over and Harvey said “OK, we’re not going to be enemies. Putting aside your insane rules for a moment (like never being able to use the word ”the” in a commercial because an impressionable seven-year-old might misconstrue it for a claim of superiority – which was verboten) just tell us what you care about, and we’ll work just fine together.”

They did, and we did. And we became famous for getting commercials approved by the NAB other agencies never could. I used to get calls from other agencies, asking what our secret was!

DCM, based in Stamford (where 35 years later I still have a business ) had us doing all of their commercials, and with all of the toy ideas they thought they might want to advertise on TV, the last step was to show it to us. If we thought we could make a commercial the NAB would OK, they’d make the toy. Otherwise….

We eventually handled quite a number of toy companies in the US, and one of the overseas companies was the mammoth Bandai, of Japan. They also relied on us to tell them if we thought a toy could be advertised on TV in the US. Bandai had an immensely popular line of toys called Godaiken invented by Nobuyuki Okude. They were robots that ranged from about 5” high to over seven feet tall giants. And each had this very cool thing where they could transform from a robot into a vehicle. We named them Machine Men, did a fun little commercial, and Bandai sold tens of thousands. When they decided to make the first movie, they renamed them “Transformers.”

If Harvey and I hadn’t casually said sure, we can make a commercial the NAB would approve, no Transformers.

Comments (2 Comments)
Robert Raisbeck

These toys eventually became Gobots. Why does the article state at the end that they were renamed Transformers?

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Dov Kelemer of DKE Toys Brings His Collective Interests to hobbyDB Advisory Council

Dov Kelemer DKE toysDov Kelemer, founder of DKE Toys, is the latest member of the hobbyDB Advisory Council. He comes from a unique perspective as not only a major action figure dealer, but also as a curator of custom and limited edition mashup figures. His creations include one-off mutations of familiar figures with unusual, often bizarre modifications as well as limited edition resin figures.

dke toys tatooine“DKE Toys started with Star Wars collectibles in the early 90s and still deal in them today,” said Dov. The business evolved into the wholesale distribution of designer vinyl toys by 2005. “We were the exclusive distributor for over 500 artists, brands, and designers. We sold the distribution arm of our business in 2016 to Disburst Ltd (www.disburst.com). Now we set up at 3 or 4 shows a year selling limited edition custom resin action figures.”

DKE toys2004 was when Dov considered a shift in his business model. “Star Wars was getting stale,” he said. “There was a lack of imagination and when I started to see vinyl toys made by artists I admired around 2004 it piqued my interest.”

Dov Kelemer Sarah Jo MarksAs a collector, he was fascinated by the Suckadelic line of custom vinyl art toys and action figures. “The Sucklord started the resin action figure medium in 2005 and I started with his first figure. I continue to this day with not only an archive of all of his work but with scores of other artists influenced by him.”

Like many in this industry, his interest started as a young collector. “I have vintage Star Wars figures from 1977. I have very little before that since that’s the genesis of the Star Wars universe.” There is also a creative energy derived from living near Hollywood with Sarah Jo Marks, originally his business partner, now also his wife. “We met in 2001, so she experienced the transformation with me. By 2005 the distribution company began and we got married that same year.”

dke toys vader projectIn addition to distributing and repping custom artists, Dov has several online presences that occupy his spare time and expand the brand. Spoonful of Star Wars and The Vader Project are two of them. Both are art shows that we curated. The Vader Project, in particular, was a way of introducing Star Wars fans to the artists we were working with in the designer toy business. We sent 100 artists 1/1 scale Darth Vader helmet replicas to paint, modify, and mash-up,” he said. “The show toured the world and ended up at the Andy Warhol Museum in Pittsburgh before being auctioned off at Freemans.”

dke toys bootleg gpkAnother of his interests gets really specific. The Bootleg Garbage Pail Kids Project occupies additional time and headspace in the Dov universe. As someone who appreciates custom and original work, he curates the inventive and creative efforts in this area. “As with Star Wars before, I grew tired of the newer products Topps was putting out,” he said. “There was always more interesting content when artists and creators were just creating without permission and bypassing the licensing and approval processes. These releases tended to be very handmade or homemade and produced in very small quantities for a very short time”

There is also a tendency for art to imitate life and vice versa. Dov notes, “I also find it fascinating to witness and document how pop culture has influenced the actual culture. I love how GPK themes just pop up in life. Right now it seems to be most prevalent in the tattoo scene. I have business cards from tattoo artists in Argentina for example who use GPK themes to promote themselves.”

dke toys star warsdke toys akbarDKE Toys is always up for checking out new artists in vinyl or plastic. If you’re such an artist, he would love to hear from you. “Just get in touch. I respond to all serious emails and phone calls and our info is readily available,” said Dov. DKE is willing to distribute items that are produced in certain quantities. Or, if they are making hand made action figures we evaluate if that was a good fit for a convention release and discuss what works best for us.”

With all this unique experience, Dov Kelemer is a welcome addition to the hobbyDB Advisory Council.

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Introducing the ALL NEW Funko PROTOTYPES Database Powered by hobbyDB and NSNBS!

A guest post by Martin Morales.  Martin has been heavily researching protos and fakes since 2016. He is also the creator of No Scrappers, no B.S., a Funko prototype Facebook Community that helps make sure collectors stay in the know about everything protos.

Different from many toy makers, Funko gives their prototypes out to collectors, making them some of the most sought-after of Funko items. Referred to as “protos,” these rare items are given out at Fundays or social media giveaways. With Funko prototypes soaring in popularity, certain issues come up that aren’t something other toy companies have to deal with.

Funko Prototypes

Here are some of Martin’s protos!

Protecting Proto Collectors

Funko proto collectors follow a strict guideline also referred to as “doing the homework.” This entails tracing back the owners of the proto as far back as they can to get to Funko HQ (where they are distributed from). Since Funko distributes protos regularly, we do not accept factory rejects or scrap pieces taken from the factory as these would ruin the proto market.

Funko Prototypes

Courtesy of Helen Smith

Following this guideline allows us to stay afloat despite many efforts from China factory workers to sour the market with cheap, rough and oftentimes beat up scraps known in the community as “scrappers.”

All of these factors make it a bit difficult to become a new proto collector or navigate the proto market. If you are not careful and educated, you can get burned easily.

Tricera Ops production model and color prototype

Tricera Ops production model and color prototype owned by Gavin Ng

But then it’s worth it!

Two years ago, I started a Facebook community called No Scrappers, No B.S. The Community was built to research Funko prototypes and fakes, so we could help inform and protect proto collectors worldwide. We track and assemble albums based on releases and keep albums of scrap and mindstyle pieces. Over the years, the group has attracted the best of the best proto collectors around, including more than 15 Funko Hall of Fame members. We also now have a resource library with over 700 photos of legit pieces.

Funko Protos

 

Now we want to take our mission to the next level. To help further protect proto collectors far and wide, we’ve decided to partner up with hobbyDB (the world’s largest collectibles database) to bring you educational information on collecting as well as a database of legitimate Funko prototypes to assist you with your homework. You can see the all-new Funko Prototype database here.

Within the database, you’ll not only have the ability to research your protos, but you’ll also be able to add items to your digital collection and wish list. You’ll also discover the Collector Showcase page where you’ll be able to easily share and show off all of the awesome items in your collection.

Funko Prototypes Database

hobbyDB will also be powering a marketplace where you can sell your prototypes. This will be heavily vetted so you can have a safe and secure place to purchase Funko prototypes. The secured marketplace will also help us with lineage as the proto owners can be listed if they are members of hobbyDB. Pricing will be more accurate here as curators will focus ONLY on Funko prototypes with a team of highly skilled Curators.

The Funko Prototypes Database Price Guide to Come

As most proto sales happen behind closed doors, marketplaces such as eBay or hobbyDB are really the only places to get pricing on sold protos. However, different from hobbyDB, eBay doesn’t have the resources to keep up with shill bids or scrappers or other junk in the marketplace. Moving forward, we’ve decided to start with a clean slate or baseline price in the prototype database. These baseline prices come from the community who shared their purchases and pricing during the planning of this database. Other baseline prices will come from community auction groups. As people start selling on hobbyDB those prices will also be reflected in real-time.

The goal is to create a safe and secure database and marketplace for Funko Prototypes. hobbyDB is providing the platform and along with a team of Curators from NSNBS, will be looking at this as the future of buying and selling Funko Prototypes.

Comments (6 Comments)
Tom1

Wow, I had no idea!  I have plenty of Funko products but none of these and look forward to learning more.

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Adding 100s of White Metal and other Diecast Rarities

Musings By Joschik
Christian obsesses over collectibles, antiques and toys more than the average person, but (he believes) in a productive way. Documenting collectibles has been a passion since working on a book about his favorite childhood toys from Timpo 38 years ago.  He wrote recently about why we are in danger of losing more information than ever before and how hobbyDB is working against that trend.


I wanted to write up about two of my heroes that share hobbyDB’s vision about documenting every collectible ever made.

The first is Albert Kopans.  Albert has been collecting model cars since he was 8 years old.  And he very early started to be fascinated with handmade models, one-offs, and other diecast oddities. Over the years he made acquaintances with many makers; most, unfortunately, are no longer making models and held thousands of models in his hands as he switched subjects every few years and sold what was not core anymore.  After a very extensive collection of Ferrari and Lamborghini models he stopped collecting but still trades in models.


Here some of Albert’s earlier models 

And the other one is our very own Champion here on the site, Karl Schnelle (AKA Stroget).  He contacted Albert enquiring about some images he had posted on a diecast forum of models that we did not have here on hobbyDB.  Albert quickly offered 100s of images of rare models and Karl has been busy adding them with so far 270 already live on the site, 130 currently being processed (we help Karl by uploading them through our import tools for large data sets) and uncounted more to come!

Karl in his elements (models and beer)

Here is one of the new entries  –

ABC Brianza Alfa Romeo Dardo Pininfarina 1998 

 

Thanks to the two of you!

Comments (3 Comments)
Bud Kalland

Very nice!!  Keep up the good history work.

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A better, faster, stronger hobbyDB

hobbyDB has gone through a bit of a makeover in the past few months and we’re excited to hear what you think! 

We’ve leveled up with an all new cleaner design, and stronger technology powering the site. Now it’s easier than ever for you to find the collectibles you love and add them to your collection. Among the new features, you’ll discover a new database design, enhanced wish list and collection management systems, and an all new Showcase page where you can show off all of the incredible items in your collection.

The Database

Discover the cleaner look and feel of the database. Now with more than 480,000 entries in the database and 4 million price points, discovering information about your favorite collectibles is easier than ever. Take it for a spin.

 

Your Collection & Wish List

Also getting a makeover, the collection management and wish list tools. Now you can filter, search, edit items including photos, and easily list items for sale.

hobbyDB Collection Management

Your Personalized Showcase

Whether it be sharing your wish list with a fellow collector, showcasing your most prized items to your community, or highlighting some items you’re ready to let go of, we think you should have one profile that beautifully captures it all.

Check out the new and improved Showcase – 

hobbyDB Showcase

You can find your own showcase page in your profile on hobbyDB!

And finally, a side note on site performance issues – good news loyal hobbyDB’ers. We know site speed and accessibility has been a bit of an issue lately, and we’re hard at work to make both better! Thanks for hanging in there with us and we’ll continue to keep you updated!

All in all, this hobbyDB rebuild took up all of our resources, but now with better tech powering the database, we are in the clear to get things done faster! We simply could not do this without you and are so thankful for all of your suggestions, additions, and help with the database. For a list of features that we plan to add in the future, check out this post!

Comments (7 Comments)
Leslie Dorman

Looking good so far!  Keep up the great work!

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