Introducing the New Mego Database Powered by hobbyDB

Mego Corp is the newest Toy Company to reveal its all-new product database, powered by hobbyDB. While they are best remembered for their wide line of popular figures from movies and TV, the company’s history goes back much further. The Mego Database will include all of that history and more.

Mego was founded in 1954 by D. David and Madeline Abrams as an importer of inexpensive dime-store toys. In 1971, a shift in economics and changing tastes with kids meant it was time to refocus the company.

Mego SuperheroesMarty Abrams, their son, suggested that a line of inexpensive action figures would be a big hit. Many of them shared the same body molds to keep costs down, and all had separate, removable outfits. The figures were 8 inches tall, smaller than some other popular brands, but perfectly sized so accessories like vehicles and playsets weren’t too big or expensive.

Mego managed to get licenses for DC’s Super-Friends, which turned into an instant hit. A subsequent deal with Marvel Comics then meant kids could play with compatible characters from incompatible worlds. 

The rapid success of those first figures meant Mego would lead to the company in securing deals for characters from Star Trek, Wizard of Oz, and Planet of the Apes. In fact, the Planet of the Apes characters were trailblazers, some of the very first movie tie-in merchandising of their kind.

Mego Planet of the Apes

Mego also dabbled in 1/64 diecast cars! Their Jet Wheels cars came packaged with connectable, stackable garages.

Mego Jet Wheels

Mego Action JacksonAmong their next big hits were smaller figures, the Micronauts. They were much smaller than any other toy of their kind, and their futuristic designs fit in with kids’ interest in space travel and science fiction.

Action Jackson was Mego’s response to GI Joe, and competed with the long-running soldier on a less military field. Additional licenses in the late ‘70s included CHiPs, Dukes of Hazzard, and The Greatest America Hero. Only when collectors and kids gravitated towards Kenner’s new (and smaller) Star Wars toys did Mego stop production in the early 1980s.

Even though the company was gone, the memories of Mego stayed strong, and kids of the ‘70s grew into collectors of the ‘90s and 2000s. In 2018, Mego re-introduced a line of characters including many old favorites, as well as some shows from that era that they didn’t do the first time around. Some newer classics like Cheers and Married With Children are in the mix now as well.mego bewitchedOnce completed, the Mego Database will be a great resource for collectors, as it combines accurate, complete information from the actual company with the cross-reference abilities of the hobbyDB database. It will also feature price guide information and give Mego collectors the ability to manage and showcase their collections as well as a wishlist. Interested in getting involved? Just email us here.

Comments (1 Comment)

I always thought Mego was Japanese!  With a name like that, did not sound 'merican!  ha ha

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18 Cereal Mascots Who Were Part of Your Balanced Childhood

tony the tiger groucho marx

Ron Ruelle

Ron Ruelle hobbyDB

From the first moment someone decided to ramp up the sugar content of breakfast food to appeal to children, Cereal Mascots have been a part of your breakfast table. Some obvious ones come to mind (Sonny, Tony, and Lucky) but we’re also trying to dig a bit deeper here for some more obscure, short-lived brands. So let’s dig in! You might have some flashbacks (or just a huge sugar buzz). And in hobbyDB fashion, we’re mostly concerned with the collectibles related to these characters.

cap'n crunchCap’n Horatio Magellan Crunch has long been one of the heavy hitters in the business, but has had a flotilla of additional characters on board with his campaign over the years. Most notably pirate Jean LaFoote, whose Cinnamon Crunch had a high seas beef with the Cap’n for some reason. The Crunchberry Beast’s motives were less clear, but he seems benevolent. This yellow, spotted shmoo could survive on just the Crunchberries found on his island… just like kids would go on to devour Oops! All Berries cereal and live to tell.

quisp quake quangarooYou remember Quisp, right? Quisp was a staple of breakfast tables in the 1960s and ’70s, who makes frequent comebacks in the grocery store so you won’t forget him. The goofy space alien with the propeller on his head was designed by Jay Ward, who also brought you Bullwinkle, Mr. Peabody and other wacky animation. But Quisp had a rival, a miner named Quake. Quake got his own cereal in the mid ’60s (essentially the same recipe, just shaped differently). They were positioned as having a feud, in which kids could vote with Mom’s wallet. In the early ’70s, kids were given the opportunity to mail in postcards to vote on who got to survive and who would be left soggy and forgotten. I gotta admit, it was a powerful kick mailing that card in!

trix rabbitBut there was a third cereal in the Quaker queue. After Quake was shoved back into the ground, a similar cereal called Quake’s Quangaroos came out, but with a flavor that looked like orange, tasted like orange, but it wasn’t orange. No vote was needed to banish this cereal. (Sadly, there are no collectibles of this character… yet.)

The fate of the Trix Rabbit (did you know his name is Tricks?) was similary tied to the fickle nature of kids’ whims… in 1976, kids could send in a postcard voting on whether the rabbit would finally get to eat the cereal. He won handily. They repeated it in 1980 and again in 1991 with similar outcomes. Who says democracy will never work?

freakies cerealThe Freakies were very much a product of their groovy time. Weird fruit shaped critters with back stories and distinct personalities were a bit much for this extremely, well freaky combination. In addition to early figures and magnets found in specially marked boxes, they have been immortalized more recently.

monster cerealsSpeaking of weird cereal spokesmonsters, General Mills had a huge hit on their hands when they introduced Count Chocula and Franken Berry in the early ’70s. And they struck it big again with Boo Berry, whose purpose was to scare the other two squabbling mascots. But how many of you remember the other monster cereals? Fruit Brute joined the fray for a few years, but was sent to an early grave, as was Yummy Mummy in the late 80s. Funko dove deep and included those fruity monsters in their Wacky Wobblers and Pops series.

sugar beargarbage pail kids sugar crustage sewageHoney Smacks and Golden Crisp cereals share more than similar recipes… They were known as Sugar Smacks and Super Sugar Crisp originally, and featured a frog (Dig ’Em) and a bear (Sugar Bear) as their mascots. Both cereals would rebrand to Honey Smacks (and then just Smacks) and Golden Crisp (although the mascot is stlll Sugar Bear). Obscure fun fact: In its early days, Hanna Barbera’s Quick Draw McGraw repped Sugar Smacks. And naturally, Garbage Pail Kids got a lot of fodder out of such characters.

Of course, we’ve only just devoured breakfast. Sometime soon, we’ll take a look at spokes characters for other meals (as well as some non-edible products).

Who is your favorite cereal spokes character? Let us know, especially if there are relevant toys and collectibles.

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Last Chance: Time Remains on the hobbyDB Summer Diecast Sale

Time remains to cash in on big savings on your favorite brands with the hobbyDB Summer Diecast Sale.

hobbyDB SaleWe’ve added thousands of diecast models to our database in the last month, ranging from Hot Wheels and Matchbox to BburagoGreenlight and M2 Machines.

You’ll find smoking hot deals on these brands and many more in a sale that runs through 11 p.m. PST  on Sunday July 28. Collectors looking to branch out can also find stellar savings on items such as Funko vinyl figures and Hard Rock Cafe Pins.

Click here for the hobbyDB Summer Diecast Sale

Check out great savings from these trusted sellers:

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Protect Your Collection with our new Insurance Partner!

You spent a lifetime and countless dollars amassing your collection. Then, in the blink of an eye, it’s been cruelly taken from you.

hobbyDB has teamed with Sure to offer affordable and comprehensive ways to insure your collection.

We know that life happens. Sure policies cover incidents such as theft, damages beyond wear-and-tear, as well as coverage beyond the basics where homeowner insurance falls short.

Plans cost $150 annually to insure collections worth up to $75,000 – and are reasonably priced for collections exceeding that amount.

You worked hard to build your collection. Now it’s time to sleep well at night knowing that it’s protected.

Check out packages and rates by clicking here.

You have questions, we have answers.

Is this new, I never knew this existed before?

  • This is a new policy designed specifically for your collection.

Where does this policy cover my collection?

  • Covers your collection no matter if it’s at home, in storage, or anywhere else.

Does it cover damage to the box?

  • Yes the policy provides coverage to the box for rips and punctures.

How is the value for insurance determined?

  • Value can be determined by your collection via the hobbyDB My Collection profile, market comps, or what you paid for it.

Do I have to provide anything in order to purchase?

  • It’s a Blanket Policy so you don’t have to provide a list or value of what you own in order to purchase. You only have to provide that if you ever had to make a claim.
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hobbyDB Summer Diecast Sale Arrives with up to 60 Percent Savings

The temperatures are rising, and so are the savings, courtesy of the hobbyDB Summer Diecast Sale.

hobbyDB SaleBeat the heat this weekend with up to 60 percent savings on your favorite diecast brands from several of our most trusted sellers.

We’ve added thousands of diecast models to our database in the last month, ranging from Hot Wheels and Matchbox to Bburago, Greenlight and M2 Machines.

You’ll find smoking hot deals on these brands and many more in a sale that runs through 11 p.m. PST  on Sunday July 28. Collectors looking to branch out can also find stellar savings on items such as Funko vinyl figures and Hard Rock Cafe Pins.

Check out great savings from these trusted sellers:


Click here for the hobbyDB Summer Diecast Sale

Shop Hot Wheels

Shop M2 Machines


Shop Hot Wheels Convention Items

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