Disney Posts

Baby Yoda From a Toy Industry Perspective

Thoughts of Richard Gottlieb from Global Toy News
Richard Gottlieb is the Founder and CEO of Global Toy Experts, the globally recognized consultant to toy industry leaders. In addition, he is the Publisher of Global Toy, the toy industry’s independent voice.  Richard is also a member of the hobbyDB Advisory Council.

Whether you call him Baby Yoda, or “The Child” as the Walt Disney Company would prefer, he is the best thing to come along for the toy industry this Christmas season……except that he didn’t. At least not as a toy. That will come later, much later.

It is crucial that we study Disney’s decision to postpone licensing until after it introduced Baby Yoda. It teaches us in the toy industry some valuable lessons: We don’t count as much as the entertainment side of the business, and Disney may have just launched a whole new paradigm in how studios introduce new characters.

The Walt Disney Company chose to delay the introduction of Baby Yoda because it a) wanted to create a sensation with its new Mandalorian franchise and b) more importantly, it wanted to generate a frenzy of interest so that consumers would subscribe to the new Disney+. In doing so, the company was willing to forgo the resulting revenues from consumer product sales. They saw the loss of consumer product dollars as an investment in what was a larger target, launching their Disney+.

The Walt Disney Company’s decision certainly made sense to its senior management team, but it was an unmitigated disaster for the toy industry. Think of not only the missed Baby Yoda toy sales but the loss of incremental revenue that any hot toy brings as people invade the toy department in desperate search of the latest hot toy.

Yes, Disney will capture some sales later but the demand will be satisfied far more quickly. To paraphrase an old saying: Time waits for no man, and it doesn’t wait for the Walt Disney Company either.

But what comes next? Has the Walt Disney Company created an alternative paradigm for launching new characters? Will content producers in television and movies feel that keeping a secret about a new character or plotline outweighs the incremental value of toy sales? We will have to wait a few months to get that answer.  Or what do you think?

This post was initially published here.

Happy Birthday, Donald Duck! 85 Great Collectible Years

Donald Duck

Happy birthday, Donald Duck.

The world’s favorite quactogenarian was hatched 85 years ago from the mind of Walt Disney.

Donald DuckAn angry ball of anthropomorphic energy, it’s Donald Fauntleroy Duck, not Mickey Mouse, that has appeared in more films than any other Disney character. In fact, no other character outside the superhero genre has been published in more comics than Donald.

As a result of his immense popularity, Donald has been featured on just about any and every kind of collectible imaginable since his debut in “The Wise Little Hen” on June 9, 1934.

That classic looking Donald in his sailor outfit can be found as a Funko Pop!, but it’s about as easy to get your hands on as it was to get Donald to help the Wise Little Hen plant corn.

Donald DuckBut there’s so much more, ranging from print ads to lunchboxes and beyond. And that’s not including the thousands of Disney pins bearing the duck’s likeness.

Disney is celebrating his birthday with a Donald Duck 85th Anniversary Pin Set featuring five pins that’s limited to 1,600 pieces.

We’ve witnessed Donald dress up as Darth Maul; we’ve seen him on the back of matchbooks and behind the wheel of a Lancia Aurelia B24 Spyder.

We’ve been seeing – and loving – Donald Duck and his family for 85 quack-tastic years.

Happy birthday, Donald!

Shop Donald Duck on the hobbyDB Martketplace!

Donald Duck

Holy Barbie Dolls! 5 of the Biggest Collections in the World

We can probably agree that for every collector a sense of achievement is a powerful motivator. However, the way we find that feeling of success can vary. Perhaps it’s when you save up enough money to buy that super rare Pikachu Illustrator Card or when you finally complete your collection of Disney movies on VHS. Whatever it is that motivates you, one of the biggest honors a collector can achieve is recognition from Guinness World Records. These five collectors found their sense of achievement by breaking records for the biggest collections in the world. See what it takes to accomplish this feat!

5. Batman Memorabilia

Holy guacamole, Batman. Kevin Silva’s Batcave holds the world’s biggest collection of Batman memorabilia with over 2,501 items. After 45 years of collecting, Kevin was recognized by Guinness World Records on October 25, 2013.

winnie the pooh collection4. Winnie the Pooh Memorabilia

Deep in the Hundred Acre Wood you’ll find the world’s biggest collection of Winnie the Pooh memorabilia. On October 18, 2015, Deb Hoffman was recognized by Guinness World Records for her collection which started with one tubby little cubby all stuffed with fluff given to her by her parents & growing to 13,213 items.

pokemon collection3. Pokemon Memorabilia

Lisa Courtney had to catch ’em all and on the way caught a world record! On 14 October 14, 2010, Guinness World Records recognized Lisa’s collection of Pokemon memorabilia as the biggest with 14,410 different items from the UK, US, France and Japan.

barbie collection2. Barbie Doll Collection

Anything is possible, just ask Bettina Dorfmann. On 10 October 2011, she broke the Guinness World Record for the biggest collection of Barbie dolls with over 15,000 items.

star wars collection1. Star Wars Memorabilia

The force is strong with this one. Steve Sansweet is the owner of a Star Wars memorabilia collection with an estimate of 300,000 items. On 4 May 2015, Guinness World Records recognized his collection as the biggest of its kind in the world. Pretty impressive, this is, hmm? Yeessss.