Funko Posts

Funko’s History of Co-Branding with PEZ, ReAction and Other Popular Franchises


Recently, I was talking with a friend who didn’t know that some Funko series were involved in co-branding actions. 

So, I decided to write this article in order to help understand what is co-branding and which companies are involved with Funko.

Co-branding is a marketing strategy that uses multiple brand names on a product as part of a strategic alliance, typically involving the brands of at least two companies. The goal is simple, each brand in such a strategic alliance contributes its own know-how to create a mixed product.

This does not refer to all licensed products that use a Toy Company logo to identify them as a licensor. From 2014, Funko had several co-branding partners.

In 2013, Super7 created a retro 3.75-inch action figure line, called ReAction Figures, followed with a partnership with Funko in 2014. In addition to this alliance, in 2014 they also produced the Super Shogun series, which consisted of 24-inch Star Wars characters, reviving the Jumbo Machinder style from the 70’s.

Funko Star WarsFunko

Playmobil, one of the greatest and most beloved toy companies in history, joined forces with Funko to develop a new line of 6-inch Playmobil figures with a Funko twist. This series was called Funko X Playmobil, and the official launch was at 2016 New York Toy Fair.

Funko Playmobile

A Large Evil Corporation was an English Animation Production Company based in London. It designed a magnificent series of vinyl figures for its own works on

In 2015, Funko joined forces with the company Vinyl Sugar and A Large Evil Corporation to bring Vinyl Idolz to our collections. A Large Evil Corporation is part of the Funko family, and now is called Funko Animation Studios. Vinyl Sugar also collaborated in the designs of Dorbz, XL Dorbz, Vinyl Vixens and Super Deluxe Vinyl series, and became a part of Funko as well.


MindStyle, based in China, is a licensed toy manufacturer. The company has a strategic creative and manufacturing partnership agreement with Funko throughout China and Southeast Asia.

As a result of this alliance we can find some Pop! and Hikari items. Other examples of their partnership include Legendary Creatures and Myths and Osamu Tezuka Official Series.


In 2018, Funko made a small co-branding action with the Japanese company MediCom Toy, bringing to life Be@rbrick FunkO’s.

We can find two variants (Red and Blue Box), from FunkO’s Series, and each cereal box includes a 100% Be@rbrick figure (standard size seven centimeters high).  Both exclusives were launched at DesignerCon 2018.

Funko Be@rbrick

And, finally, the best known of them, the partnership with PEZ Company.

PEZ was first marketed as a compressed peppermint sweet in Austria, in 1927. The First patent for the Pez dispenser arrived in 1952. However, in 1955, the company decided to place heads on the dispensers and market them to children. The first dispensers were iconic characters as Popeye, Mickey Mouse, Donald Duck and Santa Claus. Pop! Pez started at the 2018 San Diego Comic Con, and I guess we’ll be seeing more of them for long while.

Funko PEZ

I hope you find this information helpful. Have an excellent week, let me know if you’d like to know more about co-branding in the comments and keep on Popping!

Top-10 Most Valuable Michael Jordan Funko Pop! Figures



His Airness Michael Jordan turns 58 years old today, so we thought we’d celebrate by looking at the Top-10 most valuable Pop! Michael Jordan vinyl figures currently on hobbyDB.

Air Jordan is now the owner of 13 different Funko Pop! figures. And all of them are slam dunks. See the entire Pop! Michael Jordan lineup here.

Top-10 Most Valuable Pop! Michael Jordan figures

10. Michael Jordan (UNC Warm-ups) ($16)


9. Michael Jordan ($22)NBA

8. Michael Jordan (UNC) (Blue) ($30)


7. Michael Jordan (Slam Dunk) (Bronze) ($30)


6. Michael Jordan (Red Away Jersey) (10-Inch) ($31)NBA

5. Michael Jordan (Black Alternate) ($32)


4. Michael Jordan All-Star ($42)


3. Michael Jordan (White Warm Ups) ($100)


2. Michael Jordan ‘93 All-Star Game ($100)


1. Michael Jordan (White Home Jersey) (10-Inch) ($125)

Michael Jordan

We’re not done there!

New to the hobbyDB database are several classic Michael Jordan trading cards, including MJ’s 1986 Fleer rookie card. A pair of PSA Grade 10 gem mint versions of the card each recently fetched $738,000, per Goldin Auctions.


Trading CardsTrading Cards

Are you a Michael Jordan super fan or NBA expert? Join the hobbyDB team as our Michael Jordan, Chicago Bulls or NBA curator by messaging us at

Celebrating the New Year with our Favorite hobbyDB Sellers, including Legion M


Christmas has come and gone with 2020 following right behind it.

We’d like to start the new year by taking a look at some of our favorite sellers, including our good friends and partners over at Legion M.

Still have some holiday money left over? Perhaps that perfect gift is still out there.

Legion M

Legion M kicks off the New Year with deals on some great items dedicated to iconic films ranging from Jay and Silent Bob to Nicolas Cage’s “Mandy,” and much, much more. Peruse the entire Legion M shop here.

Goblin Good Plush

Gobblin GoodAdd it to your hobbyDB Showcase here

Mooby the Golden Calf Plush

Mooby Golden CalfAdd it to your hobbyDB Showcase here

Mandy Chainsaw Scene

Mandy Chainsaw

Add it to your hobbyDB Collection here

hobbyDB Marketplace

Fettbob1 Marketplace

With 80 likes and more than 515 items to choose from, there’s a good chance that the Fettbob1 marketplace has that Funko Pop! figure that you’ve been searching for.


KMJ Diecast

KMJ Diecast is the ultimate garage for diecast cars with more than 14,000 items for sale at 53 percent off!!

55 Chevy Panel Hot Wheels

Guille HRC

Take your Hard Rock Cafe collection global with more than 4,000 pins on sale via the Guille HRC marketplace!

Hard Rock CafeWhat kind of items would you like to see us blog about and highlight on social media? Let us know in the comments below.

If interested in joining the hobbyDB squad to help assign prices, add items and much more, let us know by messaging us at


Newly Added This Week to the hobbyDB Database…Funko, Tomica and More!


It was another busy week here at hobbyDB as we recently crossed the threshold of 500,000 items added to our database. And more is on the way with new items added hourly.

Here’s a look at some of our favorite additions to the hobbyDB database this week.

Hot Wheels

There were plenty of new additions this week from the world of Hot Wheels. Among the freshly uploaded items are 2019 Hot Wheels 5-Packs, including the outrageous Sharkruiser.

Hot Wheels


You’ll also find new items in the catalog from both 2013 and 2002 Mainline sets.

Hot Wheels

2002 Mainline – 1971 Plymouth GTX

Hot Wheels

2013 Mainline – Lamborghini Gallardo LP 570-4 Superleggera

See all the latest from Hot Wheels here.


Our Funko collection took on an 80s theme this week with the addition of Marty McFly with Hoverboard, a new wave of Starship Troopers and a set dedicated to the sci-fi television series “V.”

Back to the Future

Walmart exclusive

Starship Troopers

Starship Troopers Warrior Bug

Pop! Television

V – Alien Exposed

The self-titled Black Sabbath record received the vinyl treatment in the form of a Pop! Albums release. The Office found itself shrunken to Mystery Mini size.

Pop! Albums

Black Sabbath – Pop! Albums

The Office

The Office Mystery Minis – Kevin Malone

But the highlight of the week is arguably Funko’s new Pop! WandaVision collection. The latest installment in the Marvel Cinematic Universe comes with six new Pop! figures of Wanda and Vision that span several generations.


Halloween Wanda


50s Vision


Peruse the latest from Funko here.

Hard Rock Café Pins

The Hard Rock Café Pins came rolling in this week once again, ranging from Africa to Miami, Vienna and throughout the entire globe. Here are some of our favorites from the week and make sure to check out the entire Hard Rock Café Pin database here.

Hard Rock Cafe Pins

City Amp – Vienna


Hard Rock Cafe Pins

Freedom Day Double Neck Guitar

Hard Rock Cafe

Martini Glass Girl – Limited edition HRC Miami 2018

Shop Hard Rock Café Pins here.

Print Ads

Print ads are the rage on hobbyDB right now with many added to the database this week. Speaking of Marty McFly, The DeLorean can be found among the new print ads. Check them all out here.

Print Ads

hobbyDB Pick of the Week

We’re all looking forward to next year. Tomica revs up some excitement with its New Year 2021 collection. The six-vehicle set comes with tradition New Year wishes and can now be found on hobbyDB.


TomicaWe’re always looking for enthusiasts to join our volunteer squad. If interested, let us know by messaging us at or by clicking the green Contact hobbyDB button on the right side of every page.


500K! Hooray! hobbyDB Reaches Database Milestone for Items Added


We have a mantra here at hobbyDB that we like to repeat. It humbly boasts “over 100 billion collectibles…eventually.”

And while the road ahead of us toward documenting every collectible ever made is a long one, we’ve proudly reached a milestone in our mission by adding the 500,000th database entry page to the hobbyDB database!

That’s half a million different collectibles from brands and franchises such as Hot Wheels, Funko and Hard Rock Cafe pins. And more. So much more.

Hard Rock Cafe

The Hard Rock Cafe Pin community is alive and strong on hobbyDB with close to 78,600 pins — roughly 29,000 of which are dedicated to guitars. The best part is that more pins arrive in the database daily.

A few of our favorite Hard Rock Cafe Pins –

Madrid FC Parry Red Les Paul Prototype – As we stated above, what would the Hard Rock Café be without its guitars? And no one says rock ‘n roll better than the legendary Les Paul.

Hard Rock Cafe

Jewel – Breast Cancer Awareness Guitar – The HRC joins the battle against cancer with this one-of-a-kind diamond-laden guitar pin by famed jeweler Michael Greene. Estimated hobbyDB value? $5,130,00.

Hard Rock Cafe

30th Anniversary HRC Letter “F” Pin 11 of 12 – 

The pin that got it all started on hobbyDB from the 30th Anniversary Letter and Musician series.

Hard Rock CafeHot Wheels / Diecast

Diecast cars have always been at the heart of hobbyDB, accounting for 35 percent of our database. These days, you’ll find close to 49,000 Hot Wheels items alone on hobbyDB.

A few of our favorite Hot Wheels –

Redline Watermelon Overchrome Open Hood Scoop – If you have one of these in your collection, you could be $75,000 richer (but then there might be only one!).


Magirus-Deutz 6-Wheel Crane Truck – Rare diecast models aren’t reserved for Hot Wheels alone. This Matchbox has sold for as much as $13,000.


1969 Firebird Trans-Am – The first Hot Wheels we added to the hobbyDB database! This Sizzler came in nine variants.

1969 Firebird


Our Funko database is home to 22,940 items ranging from Pop! figures to Wacky Wobblers and everything else in between from the vinyl masters out of Everett, Washington.

Familiar with the Funko app? Our partnership with Funko provides the valuations for all items in the Funko app, with more prices added every day.

A few of our favorite Funko items –

Clockwork Orange (Glow in the Dark) – Our most valuable Pop! figure with an estimated value of $13,300.

Clockwork Orange

Chewbacca Bobble-Head – The first Funko item we ever added to hobbyDB / Pop Price Guide!

Star Wars

Frankenberry (Glow in the Dark) – You’ll find close to 2,500 convention exclusives from the likes of San Diego and New York to Emerald City and beyond, dating back to 2012.Frankenberry

But wait, there’s more!

Action Comics No. 1 – The very first appearance of Superman.


Han Solo (Big Head) – From A New Hope to The Last Jedi, we’ve added 4,780 Star Wars items to hobbyDB.

Star Wars

Yoo-Hoo Big Energy Boost! Says Yogi Berra – 

Yogi says a lot of great things, several of which can be found on the more than 15,300 print ads in the hobbyBD database.


James Bond Ford Mustang Mach 1 – This Corgi Toys item was the first ever been added to the hobbyDB Database. We’ve come a long way.


Get involved with the hobbyDB family of brands

We couldn’t have reached 500K items without the support of you and our team of volunteers.

Here’s how you can help as we turn the corner towards one million items by becoming a member of our squad of volunteers. 

We’re always looking for enthusiasts like you to help curate subjects and add items, as well as assign prices and more.

If this sounds like a team you’d like to be a part of, let us know by messaging us at or by clicking the green Contact hobbyDB button on the right side of every page.