Johnny Lightning Posts

To Collect and Preserve: Why is Toy Packaging Worth so Much?

Toy Story Stinky Pete

Ron Ruelle hobbyDB

In Pixar’s “Toy Story 2,” much of the movie’s plot was driven by the fact that the Stinky Pete action figure was priceless because he was mint in the package, as well as being rare to begin with. On the other hand, Mr. Pete (or is that Mr. Stinky?), led a bitter existence of resentment from being unplayed with, as well as for being the least desirable figure (hence his low production numbers and maybe why he never made it out of the box). So if he was going to live out the rest of his life like that on a museum shelf, he might as well make some other toys miserable as well.

Toy packaging has become a huge variable in the value of many collectibles. Some collectors don’t care all that much, but for many, the difference between “MIP” and “loose” is so big that opened toys may as well not exist. There’s even an industry catering to collectors who want to protect their packaging from the kinds of horrors the packaging was designed to protect the toy from.

So why did toy packaging become such a big deal to collectors? Here are some thoughts:

toy packaging kenner ssp mod mercer

Here’s a rare, mint Kenner SSP Mod Mercer in a less than perfect box. Well done, box!

Packaging protects the contents, obviously.

That’s kind of the point of packaging, right? Even the nicest loose Topper Johnny Lightning car is likely to have a few minor imperfections from handling and environment compared to one that has sat in a blister card untouched for almost 50 years. And yet, sometimes the ravages of time manage to reach inside that cocoon and cause paint to fade, chrome to rub off, and parts to come loose.

Ironically, in some cases, that perfectly preserved toy is hidden in a smoky, discolored blister with shelf worn cardboard, making collectors scratch their heads regarding the value of the packaging. The box or blister did its job, and now you want to criticize it for being less than perfect?

toy packaging kenner star wars jawa

The proof is in the packaging.

Packaging can be proof of authenticity.

The Jawa with the vinyl cape is the classic example: Kenner’s earliest “Star Wars” action figures included a Jawa sand creature with a stiff, ugly vinyl cape. They decided to replace it with a cloth cape that was better in every way, making the early ones rarer. But today, they’re only really valuable in the package, because the vinyl cape is so easy to fake on a loose figure. Same thing with stickers for early Hot Wheels cars, which are easily reproduced. Find one sealed in its blister, and you know it’s the real McCoy.

Packaging can be as cool as the actual toy sometimes.

Just look at the early history of Hot Wheels, and that’s all you need to know. As if the cars weren’t awesome enough, the imagery on those cards made them stand out from all the competitors. For something that was just a by-product of buying a toy, some companies really went all out in their package designs.

toy packaging johnny lightning

One letter makes a big difference for these Topper Johnny Lightnings.

Packaging can provide extra rarity via variations or mistakes.

Errors are fun to collect for many people, and often the only mistake is the wrong toy on the wrong card. Rip that open, and it’s worth no more or less than any identical model. As for variations, it’s neat to find multilingual packaging, or later/earlier versions of a toy that might include different information such as expanded checklists or different small print on the back. Another variation might be for legal reasons, such as Johnny Lightning having to modify “Beats Them All” to “Beat Them All.” Only one letter changed, but the early ones with the bold claim are much rarer.

toy packaging hot wheels riviera

Variants and Errors are part of the package for collectors.

Packaging can be incredibly rare for older, classic toys.

There was a time when not every single thing in the world was preordained as “limited edition,” “collectible,” or “exculsive offering.” Toys were just toys. If you were a kid in 1968, you couldn’t wait to rip open that new Hot Wheels car and send it down the track and into the sandbox. Which is why they are so beloved. And the blister card was a disposable afterthought.

toy packaging hot wheels protecto paks

The original Hot Wheels packaging is a treasure to be preserved in its own right.

Sure, the words “Collector’s Button” was on the package, hinting at the future of such toys, but very few kids probably made a conscious decision to collect every car to keep mint on the card.

So where did these pristine examples of that era come from? Maybe someone got a duplicate for their birthday and decided to hang onto it for later. Perhaps they bought it bit misplaced it before they could open it. Maybe there was some lost store inventory that sold years later when the value was becoming apparent.

toy packaging hot wheels mongoose

The fun factor is increased out of the package.

toy packaging matchbox hi ho silver

The value of this Matchbox car is only slightly increased by the blister card. Should I open it?

Flash forward to the era of Beanie Babies, which were explicitly marketed as things to collect and preserve (but not to play with). Never mind that before those came along, most toys were designed to bring joy accrued during playtime. In fact, it’s almost rarer to find certain Beanies that have been played with. The point of these older toys was that they were fun, and finding one in the package today is an unexpected treat.

Ironically, the Toy Story franchise has given birth to many classic toys, including characters designed for the movie, as well as new life for some of the old classics that show up onscreen. The power of imagination in the movies made them fun for kids to play with. And yet, in many cases, collectors would buy them all, including the less popular characters, and preserve them in their original boxes, bags, and blisters, never to be played with.

Did we not learn anything from Stinky Pete?

What’s Your Damage? A Guide To Common Less-Than-Mint Conditions

Ron Ruelle hobbyDB

Anytime you’re looking at buying a collectible online, you’re probably hoping to find mint condition, still in the package, never been looked at for more than 30 seconds perfection. Alas, such conditions don’t usually exist in the real world. So if something is “Near Mint” or below, that means something has to be not perfect, right? Of course, if your plan is to take the item out of the package, knowing these terms might help you find a bargain that others would pass on. 

Grading items from “Mint” to “Fair” to “Poor” and everything in between is subjective, so we’re not even going to get into those distinctions here. There are professional grading services that can handle that for a fee. But let’s look at some common terms that show up in collectible listings. Of course, there are certain collectibles like stamps, coins, and comic books that have their own unique forms of imperfection, which we’ll look at sometime in the future.

For now, let’s look at issues with boxes and blister cards, (especially diecast models) and see if we can define exactly what they mean. Here are some ” Less-Than-Mint Conditions .”


package shelf wearShelf Wear – This is some light scuffing, scratching, or rubbing on packaging that comes naturally with a collectible being handled and moved around in the store. Unless employees and customers are using padded gloves and extreme caution at all times, most store-bought items will have at least a few minor imperfections like this.


rubbingRubbing – A common phenomenon in older models that were not secured within the package. Over the years, a Hot Wheels car may have rolled back and forth inside the blister enough for the paint on the center of the hubs to rub off. It’s a shame when the package is perfect but the item inside isn’t. This also can show up on the roof of cars.


yellowed packagingYellowed – Usually this refers to clear plastic bits again. Over time, some plastic just turns yellow, and there’s not much you can do about it. Can also apply to other plastic bits, like hanger reinforcements.

Smoke Damaged – In addition to yellowing of plastic, or discoloration of other elements, the item also comes with the added fragrance of nicotine.


soft cornerSoft Corners – This happens when the corners of the card get a little bit mooshed but not necessarily creased. Layers of the cardboard are often separated. From the right angle, this might not even be visible when the item is on display. Sometimes this can be restored with a bit of glue to stiffen it up.


dented blisterDented Blister – Seems self explanatory, right? Usually the corners of the blister, closest to the edge of the packaging are susceptible. It may be possible to massage the dent out, but that might cause cracks or stress marks, which may look even worse.


stress marksStress Marks – Speaking of which… stress marks occur when a plastic piece bends enough to become discolored (usually white or a lighter shade of the original plastic.)


cracked blisterCracked Blister – Cracked, but nothing is missing. In this case, the entire blister should still be present and connected in some way.


detached blisterDetached Blister – The glue has let go, so even though the card, blister, and contents are in good shape, this is problematic. Even if it came off perfectly clean, it’s hard to prove there were no shenanigans when the collectible isn’t completely sealed in place. If it’s partially attached, but there’s still room for the item to be removed, it can affect value.


creaseLight Creasing – This is a fold that in the card that is light enough to easily return to its original shape, but may have left a scar where the fold occurred. Usually there is no discoloration or missing material.


crunched cornerCrunched Corner – It’s pretty common for at least one corner of a box to be a little bit crunched in. How much that matters to a collector depends on whether anything is torn or discolored, if the seal is broken at all, or if the damage is on the back or bottom where it won’t be seen while on display.


broken sealBroken Seal – Some boxed items have a tape seal of some sort to indicate it’s never been opened. You can have a perfect bobblehead in a perfect box, but to many folks that piece of tape makes a huge difference in value.


price stickerPrice Sticker/Sticker Residue – Price stickers added by the store are fairly rare today, but were very common years ago. To some, such stickers are a blight, but the alternative can be just as bad… sticky goop, discolored patches, or small tears in the surface.


factory sealed hologramMissing Hologram (or other identifying stickers) – Some newer models are supposed to come with a hologram sticker to indicate authenticity or some other status, such as an extremely limited run. If it’s missing or damaged, the value of the item can be lower. Also, if the sticker is placed on crooked at the factory, that can unfortunately make it less desirable.


cut blister card

Cut Card – Why do people do this? Occasionally you’ll see an older diecast car still in the blister, attached to the card…. or what’s left of the card. Was it for storage space? To send in an offer or proof of purchase seals? It’s still a mint car, but dang!


What other common imperfections do you run into either as a buyer or seller? Let us know in the comments and we might add it to our list.

Hot Wheels Blister Cards Influenced Diecast Packaging Forever

Ron Ruelle hobbyDB

Otto Kuhni, one of the great American artists of the last half century, passed away recently. If his name isn’t familiar, you surely knew his work. He was the artist who created the overall look of the new Hot Wheels brand in 1968 and continued to work for Mattel on and off until just a few years ago. He did the art for the carrying cases, advertisements, lunchboxes, and most importantly, the packages those toys came in. The fiery orange-yellow-red blister cards instantly created an identity for the whole brand, and influenced diecast packaging ever since.

Hot Wheels Otto Kuhni lunchboxPrior to his designs, diecast packaging was generally plain and not terribly interesting (although there were terrific exceptions). Most diecast cars were sold in boxes, such as Corgi, Dinky, and of course, the company whose name comes from those boxes, Matchbox. A few cars were offered in blister cards, however. Here are some early designs as well as later cool blister cards where companies realized that toy cars are fun, and they should be packaged that way too. Much credit has to go to Otto’s ideas.

This Dinky Alfa Romeo really looks pretty amazing on its rather basic package. The layout is simple, and colors are very limited due to printing technology at the time. Even the effort required just to change the name and model number was something of a pain in those days. One odd touch is that the car is mounted so high on the card, something you don’t see today.

Husky, an early attempt at 1/64 models by Corgi, also featured simple, not terribly colorful blister cards. This fire engine is unique in that someone got a little creative and added the silhouette of the cherry picker as if it were rising from the vehicle itself. But most featured identical base art to keep costs low. Another neat thing… if you see this era of Husky card, there is often a hole punched in the circle where the price is located, like on the fire engine. Presumably, that happened when a store wanted to charge a different price.

hot wheels blister cardBut then along came Hot Wheels! Brightly colored, dynamic graphics, a custom cut shape, and even a bonus in the blister in the form of the collectors button. (Note the off-center hole punch, arranged to allow the asymmetrically weighted card to hang level.) Not only were the free wheeling cars revolutionary, but the Hot Wheels blister cards themselves created a stir with consumers – and with other toy companies.

matchbox superfast blister cardCompetitors responded quickly. Matchbox began retooling their cars as the SuperFast series, with similar speedy wheels and wilder designs on their new cars. The packaging moved to blister cards, though the art was not quite as exciting as what Mattel was offering. Hedging their bets, Matchbox still included the traditional box inside the blister as a bonus. In fact, many of their cars were still available right in the box, same as always, as if the company saw this new fangled packaging as a fad. The combination of old versus new wheels, and different packaging options has created a colossal number of variants for collectors.

johnny lightning blister cardJohnny Lightning was a new startup from Topper Toys in 1969. Thematically, they represented the closest competition to Hot Wheels, with cars ranging from crazy fantasy designs to mild customs, all built for speed. The packaging had a chaotic, exciting design to match. Curiously enough, they had to make a design modification early on… the “BEATS THEM ALL” tagline ran into a legal challenge, as it could not be proven that JL cars could indeed do that. It was modified to “BEAT THEM ALL” to imply possibility, not fact.

johnny lightning jet power blister cardA later line of JL cars, the Jet Power series, featured their own bespoke card design, with a very energetic illustration of one of the cars in action. Sadly, these new cars underperformed the promise of the packaging and were a flop. More sadly, Topper ended the entire Johnny Lightning line (and just about everything else) after only three years due to company wide financial difficulties.

corgi rockets blister cardCorgi tried to compete in the high speed 1/64 market with their Rockets series. Note the two hole configuration on the card, requiring double pegs to hang the car from. The folks who stocked the stores couldn’t have been happy about that. Cool graphics, fast cars, but no match for the Hot Wheels marketing behemoth, at least in that scale. Corgi remains a major force in diecast, but wisely decided to focus more on their main market of 1/43 and larger cars.

tomy tomica blister cardTomy (Tomica) had a lot of fun with their packaging as well. Their Pocket Cars series was printed on a card that looked like denim, complete with stitching and buttons. Such designs really stood out from the pack and looked impressive together on the pegs at the stores. Many of their later series like the Series 60 also had playful graphics.

woolworth peelers zee toys pacesettersMinor brands like the Woolworth’s /Woolco Peelers cars saw the benefit of an exciting package, even if the vehicles themselves were a notch below in quality from the big brands. Or consider what Zee Toys was doing with this Pacesetters blister, mounting the car in a position to go along with the lines of the graphics.

It’s hard to say where modern diecast packaging would be today without the influence of Otto Kuhni’s designs for Hot Wheels, but it’s safe to guess playtime would be little less exciting (also read Otto’s Diecast Hall of Fame Obituary). If you have a favorite diecast blister design, let us know about it in the comments!

Painted in a Corner: Castings That Look Strange in Different Colors

Ron Ruelle hobbyDB

Ron Ruelle hobbyDB

Henry Ford supposedly said you could get a Model T in any color, as long as it was black. And even though you could easily paint one any color, it sort of looks weird when you do.

Toy companies have to think long and hard about dedicating time and money to creating a mold for a new car model… in order to get their money’s worth, they need to be able to offer a model in multiple versions. The easiest way to do that, of course, is by releasing it in Different Colors.

In some cases, the company might paint themselves into a corner with certain design decisions however. Here are some model vehicles that just sort of look weird in anything but the original hue:

hot wheels red baron

hot wheels dodge lil red express

Red Baron: Based on Tom Daniel’s World War I flying ace hot rod, there’s really no other color this car could logically be. For the original release and the Flying Colors variant, Hot Wheels honored that commitment. Eventually, when the car was reissued for Hot Wheels’ 25th anniversary, they opened up the paint booth and offered it in a bunch of different tones, even painting over the silver hat in some versions.

1978 Dodge Li’l Red Express Truck: This vehicle is based on a real version of the 1978 Dodge truck, and it had that name for a reason. Hot Wheels took some liberties with the colors after the initial release. When you see one on the road, the stepside fenders, loud graphics, and working smokestacks are awesome to see… and they are always red in real life, darn it!

hot wheels purple passion

Purple Passion: There wasn’t a compelling reason to call this car “Purple Passion” aside from that being the color of the first version. Despite different future colors, the name has stayed the same except in a few cases… For example, the Treasure Hunt variant was renamed “Gold Passion,” the Pearl Driver series called it the “Pearl Passion,” and the Steel Stamp series was known as the (wait for it…) “Steel Passion.” A few other odd ones just dropped the color altogether. The woody wagon version retained the color in the name, but the convertible was called “Passion Too.”

hot wheels golden arrow golden submarine

Hot Wheels Golden Arrow (left) and Golden Submarine

Golden Arrow, Golden Submarine: These are both fairly modern castings sharing a colorful name. At least the Submarine initially came in gold before embarking on a rainbow journey; the Arrow has to this point never been released in gold. Okay…

hot wheels chaparral

Hot Wheels Chaparral 2G (left) and Chaparral 2

Chaparral racers: No, that’s not a color. But to see a Chaparral in anything but white is kind of weird. The original Redline Chaparral 2G came in a surprising range of solid colors, and the newer Chaparral 2 has showed up with all kinds of graphics on it.

hot wheels jack rabbit special

Hot Wheels Jack Rabbit Special (left) and Sand Witch

hot wheels deloreanJack Rabbit Special: This one is kind of strange… the Jack Rabbit Special was the star car from the Hot Wheels animated series, and as such, kind of needed to be seen only in white, preferably with blue stripes and maybe side graphics like on the show. That is, until the casting was renamed the Sand Witch, allowing designers to do whatever the heck they wanted.

DeLorean DMC: You could get a real DeLorean in any color as long as it was brushed stainless steel. Some people have painted theirs, and while they do look nice, that just ain’t natural! Hot Wheels has released a few differently colored DMCs as well, but most of their variants are related to different time travel options instead of colors.

corgi james bond aston martin

James Bond Aston Martin DB5: While a DeLorean is supposed to be unpainted, the folks at Corgi felt that the silver tone of James Bond’s DB5 was too close to unpainted Zamac and would look unfinished on a toy. So for their model of the most iconic of all the Bond cars, they went with gold instead. Later versions were done in the correct silver, but the gold version is so well known that it almost looks right.

kenner ssp blue monday

Blue Monday: Moving to a different company and a larger scale, Kenner’s SSP cars originally came molded in six colors: red, purple, orange, magenta, lime green and light blue. Honoring  its name, the Blue Monday dragster was only available in that blue tone at first. When subsequent series were released, such as the Ultra Chrome cars and the Monster series, it became available in all sorts of colors (including a very nice chrome blue).

kenner ssp black jack

Black Jack: As mentioned above, the initial SSP cars were only available in 6 colors, but the Black Jack was the first to come in black. And only black. Toss in the molded red hourglass shape on the nose, and the car is often mistakenly called the “Black Widow.” As with the Blue Monday, the later chrome cars came in all colors (and the red bits were changed to black). The Monster series still came in black, this time with green spider graphics on it.

kenner ssp copper cart

johnny lightning blue max

Copper Cart: Okay, this might be a bit of a stretch… the SSP Copper Cart was a Ford C-cab paddy wagon hot rod with a police driver figure, and it was available in all of those original colors. It looks most natural in blue, which seems to be the most common version. Sadly, this design was never offered in the chrome colors, one of which could be described as… copper.

Blue Max: Johnny Lightning’s Dragsters U.S.A. series featured miniature versions of many famous funny cars and Pro Stock racers, including the famous Blue Max Mustang. Most of the cars in this series were first offered in a color close to the real dragster, but were eventually produced in multiple colors, even the Blue Max. Bonus Fact: Another car in the series was called “Color Me Gone,” which should by logic be invisible. It was not.

johnny lightning mach

Mach 5: If you’re going to make a model of the world’s most amazing animated race car, it can only be white with red and yellow graphics, right? Both Hot Wheels and Johnny Lightning did limited editions of Speed Racer’s car in chrome silver as well, which looks sharp and not too jarring. JL also did a bronze version calling it the Mach 4, which was available only by mail after cutting up half a dozen blister cards for proof of purchase seals. Many collectors were reluctant to damage their packaging, so the Mach 4 is fairly rare.

There are of course, many other TV cars such as the Batmobile or the Scooby Doo Mystery Machine that have presented similar limitations. I, for one, will be curious to see what Hot Wheels does to jazz up future releases of the Yellow Submarine.

Electable Collectibles: Political Memorabilia Gets Our Vote

Ron Ruelle hobbyDB

Ron Ruelle hobbyDB

As the 2016 election nears its conclusion, it’s time for us at hobbyDB announce that we officially endorse… collecting political memorabilia!

Over the course of U.S. history, elections have resulted in a side industry that has created buttons, hats, posters, signs, bobbleheads, stickers… if it can promote a candidate, someone will make it. Some of them were created as giveaways, some as fundraisers, some as third party cash-ins. But however they came to be, election-related items can be an interesting batch.

muscle machines 57 chevy 69 chevelle vote

johnny lightning vote 2000 plymouth fury

Diecast cars – Johnny Lightning produced some “Vote 2000” cars around election time that year, but stayed very noncommittal by adorning them with basic stars and stripes themes. In 2004, Muscle Machines created a series of very American hot rods including a ’69 Chevelle, ’57 Chevy and ’49 Mercury, each adorned with either Donkey or Elephant logos on the roof. What’s strange is they painted the Democratic cars red and the Republican cars blue, the opposite of the standard colors used by most news outlets these days to color electoral maps.

ronald reagan inflatable

Inflatables – In 1984, voters could purchase this awesome life size inflatable Ronald Reagan caricature/figure. Based on the packaging, which simply called it an “Inflatable House Guest,” it was not authorized by Reagan, his party, or anyone involved in the election. There was a separate chamber in the bottom of the body that could be filled with water or sand to make him rock and stand like a Weebles figure. With that weighted bottom, the inflatable Gipper could be used as a pool float, a punching bag, or a passenger in your car to sneak through high-occupancy lanes. So essentially, the makers of this item didn’t care about your political leanings, as long as you voted for their toy In fact, the company also offered similar inflatables of Richard Nixon and Mikhail Gorbachev.

jim beam 1964 election decanters
Decanters – Do elections sometimes make you want to hit the bottle? Jim Beam has had both sides of the aisle covered for years with their election decanters. For several years, the distillery designed a ceramic 750 ml bourbon bottles representing Democratic Donkeys and Republican Elephants. Unfortunately, there is no data on which party was more popular each time, or what consumption of whiskey actually meant in relation to actual likability of each candidate.

political buttons taft eisenhower obama perot johnson

Pins and Buttons – These are among the oldest election memorabilia, and are often rare because of their easy to lose small size. Early items like this William Taft watch fob quickly gave way to simple pins and buttons that we have come to know in modern times. As they have become easier to produce, really specific buttons such as this Obama pin started to appear.

trump clinton hat

Hats –  The traditional porkpie hat with a candidate’s name wrapped around it started as a real straw hat, eventually giving way to plastic or styrofoam lids. Folks very rarely wore these in public, of course, except at rallies or conventions. In recent years, baseball style caps have become more prevalent. With the advent of inexpensive, quick embroidery processes, candidates can respond with their own hats in an instant. Since Halloween falls just before the presidential election, knock-off costume and parody hats are also produced in great quantities.

reagan obama poster

Posters and Signs – These were generally designed for single use, glued or stapled to a wall or telephone pole. Over the years, they started to become collectible enough that freshly preserved, rolled copies became more common. So if you went to college in 1980, your roommate may have had this iconic Reagan poster on the wall. Or, 28 years later, this famous Obama sign.

willkie compact agnew watch

Jewelry and Other Bling – Some of these items can get a bit expensive to produce, so they can be kind of rare. Take, for instance, this Spiro Agnew wristwatch. He didn’t make it out of the primaries, so it’s quite rare. It appears to be based on a Mickey Mouse watch, by the way. Or one can assume Wendell Willkie was pursuing the women’s vote with this makeup compact and mirror.

Barry Goldwater bumpersticker

Stickers and Decals – Bumper stickers became fairly prevalent starting in the 1950s and beyond. Since the average expectancy of owning a car before trading it in was fairly short back then, it was unlikely that someone would have more than one election cycle’s worth of stickers on their car. In later years, it has become more common to see four, eight or twelve year old stickers proudly proclaiming the driver’s allegiance. On a side note, these stickers (originals and reproductions) are sometimes seen on restored cars as a fun period correct detail, such as this sweet “McGovern/Shriver ’72” decal on a vintage Buick.

mcgovern bumper sticker

Bobbleheads and Other Figures – Bobble heads and nodders were generally pretty complimentary towards their respective candidates until marketing forces realized unflattering characterizations of the opponent could be a good fund raiser too. With the advent of 3D printing, models can be quickly produced to fit the news cycle, so more custom, up-to-the-minute models are available, including action figures and vinyl art toys.

clinton bobblehead trump funko pop

Magazines and Other Publications – Major periodicals such as “Time” or “Life” magazines from election years are highly collectible. The “TV Guide seen below is pretty cool because it included third party candidate John Anderson on the cover along with Jimmy Carter and Ronald Reagan. For those of you too young to remember, in 1980, Anderson was not invited to the main debates, but one channel ran the debates on tape delay and allowed him to respond before hitting play again.

The Chicago Daily Tribune famously printed a large number of “Dewey Defeats Truman” editions before realizing their mistake. An original of that would be worth a fortune today. Modern technology made such changes much quicker to implement, so in the the 2000 election, you might have seen “Gore Defeats Bush,” then “Bush Defeats Gore,” followed by “Now Just Hang on a Minute” editions of one paper in the span of a few hours.

mad magazine 1968

Alfred E. Neuman, the spokesidoit for “Mad” Magazine, has launched a joke candidacy for every election since 1956. The humor has been relatively nonpartisan in that every candidate gets skewered at some point. Things almost turned very dark for Mad’s cover in 1968, however… if you look at the cover of October ’68 issue, Mr. Neuman is about to pop several balloons with the images of major primary candidates including himself. The original illustration had Robert F. Kennedy on one balloon, but his assassination came just before the magazine went to press. Mort Drucker, the cover artist, quickly modified the design to put Alfred in his place. For a magazine known for its bad taste, this was a classy move.

Ironically, collectibles such as these might be harder to come by in future elections. Social media such as Facebook and Twitter have become the popular choice for campaigns to get the word out to a large audience efficiently and flexibly. As a result, yard signs, bumper stickers, buttons, and other physical campaign items are already decreasing in use.

We hope you’ve enjoyed this look at political collectibles… We’ve done our best to be as neutral as possible here, so if you think we’re too biased towards one party or the other, you know what to do… Politley comment and add stuff to our database! And remember, no matter how you vote, you can’t spell collection with election (well, maybe you can, but who’s counting besides the folks at the ballot stations?)