Matchbox Posts

From Super Soakers to Redneck Roadkill: Rob Romash Outside of Mattel

super soaker prototypes

The handmade prototypes for Super Soakers had to look correct and be pretty much fully functioning.

We’ve recently brought you some stories of the designers who helped create many Matchbox vehicles from the early 2000s – Steve Moye, Product Designer; Glenn Hubing, Model Painter; and Rob Romash, Master Modelmaker.
romash super soakers

Romash at work/play in his Super Soaker days.

There’s a lot more to their stories, so here’s a look at Romash’s work before and after his days at Mattel. After his second year at design school, he was likely to be scooping ice cream in White House, New Jersey, when he spotted an ad in the local paper. “They were looking for a model maker to build prototypes of toys,” he said. “I had been building models since I was a kid, and figured I’d give it a shot.” To say it was a life-changing moment is an understatement. 

The job was for a local company called Professional Prototypes in White House New Jersey, whose client was Johnson Research & Development Co. who were introducing their Super Soakers squirt gun line. “We had to translate the drawings to life size models,” he said. But these weren’t just for looks. “These were basically fully-functioning models, complete with hollow tanks, tubes connecting everything… we were creating just about the finished pre-production designs.” Not only were these used as the basis for production, but they sometimes were painted and used in commercials, which had to be shot before the final product was available.

romash super soaker tv commercial

Chances are, if you saw an early commercial for Super Soakers, Romash’s working, painted prototypes were used as stand-ins.

The job went well enough that he postponed going back to school. Permanently, as it turns out. And thus began Romash’s career as a toy designer and prototype modeler. 

In 1996, Romash eventually Tyco to produce prototypes for radio control models. (In fact, one of his former co-workers at the New Jersey ice cream shop was working there… small world!) One of the interesting challenges of designing for slot cars or remote control cars is the pre-set design parameters. “Tyco had one chassis setup, so every single car had to be designed to fit those proportions,”Romash said. 

For an original fantasy creation, it’s not too hard to tweak the proportions. But for an R/C car based on a real production car, there’s a lot to consider. Consider this 1965-66 Mustang fastback R/C car (below). It’s instantly recognizable as such, even though the proportions are squeezed a bit from front to back, and the body is wider than the real car. Not only do the wheelbase and the width need to be honored, but the body needs to fit over the motor (which can be a real problem with convertibles).

RC Mustang

Even though the proportions have been modified, this model could only be a first generation Ford Mustang.

The trick was to get the folks at Ford Motor Company to sign off on the design, even though he had to take some liberties. When Tyco was bought out by Mattel in 1997, the electric train line disappeared quickly, but the slot cars and R/C cars became part of Mattel Racing. (You can read the complete history of his days with Mattel here.)

After Mattel closed the Mt. Laurel shop in 2005, Romash found a gig at Estes Rockets, based in Penrose, Colorado. Having worked with radio control cars, Romash had a good sense of how to create a model that looked great, functioned well, and could withstand some hard play time. He worked mostly on R/C airplanes there, developing unlicensed original designs that still had the aerodynamic chops to fly.

romash prototypes

Not all toys make it past the the prototype stage. For whatever reasons, Tyco did not produce this R/C rollover vehicle or this “Star Wars” landspeeder.

His work there also required him to travel to China to oversee various aspects of final productioin. While the Estes job ended when the company was bought out, the experience with Chinese plants proved to be a useful new asset for Romash. Having grown fond of Colorado, he decided to start his own company, Eclipse Toys, continuing his tenure in the world of R/C cars and planes. But instead of taking orders from an established company and hoping his designs would translate properly to production, he now made his own decisions and brought the prototypes to China himself.

There’s a noble purpose to Eclipse Toys as well. “I’m working with the Acadmey of Model Aeronautics to bring our models into STEM programs at schools,” he said. The idea is to inspire kids to think about areo engineering not just as toys and hobbies, but as a career.

On the other end of the spectrum, he has also designed modle aircraft for These are very high end, expensive RC planes for “exectuive playtime.” Besides precision performance, they are also limited edition works of art.


redneck roadkill

Romash now has his own company, with Redneck Roadkill R/C models as their latest success.

The latest new product is a series of RC trucks called Redneck Roadkill R/C. “I called my good friend Glenn Hubing and asked him if he would work on this with me,” he said. The Redneck Roadkill trucks have a seriously weatherbeaten, dirty patina, the kind of detail only a master model painter could create. “Seriously, there is nothing else like them on the market right now.”

 When he looks back on his career, he knows his success comes from hard work, natural talent, and great teamwork. But also a little luck. “I pinch myself sometimes,” he said of his good fortune. “ If I didn’t see that ad for that first job at Laramie, who knows how things would have turned out?”

Colorful Subjects: Meet Mattel Model Painter Glenn Hubing

glenn hubing

Glenn Hubing’s favorite toy line was the Tyco Dino Riders series.

Over the past few weeks we’ve brought you the stories of some of the folks who helped bring Matchbox cars to life at Mattel. Steve Moye,  and Rob Romash worked together for several years defining the shapes of those cars.

Now meet Glenn Hubing, who created the colorful designs on those models (and many other toys). Hubing was responsible for designing the livery on the 3” Matchbox cars, creating the graphics and helping to decide the color palettes.

In the order of production, Moye first sketched original concepts for unlicensed car models (and also created the technical drawings for those plus the models based on real cars). Then Romash created a series of hand carved prototypes, starting with a size study (to get the model to fit exisitng wheels and packaging) and then more detailed models from which molds could be made.

After those steps, it was Hubing’s turn to shine. He would decorate the preproduction models as accurately as possible, trying to represent what the final production toy would look like. This wasn’t just your average model kit painting exercise, however.“The painting process for most items included primer, and then auto lacquer. For vinyl parts, such as dolls, cel vinyl paints were used,” he said. “Designers provided PMS (Pantone Matching Sytstem) color chips for accurate product colors. Then we had to custom mix and match with Lacquer.”

The painted models were not just used for the approval process, however. In some cases, they were used for photos on promotional posters or for commercials that had to be produced before the final products were available. So they tended to be pretty close representations of the real thing.

dino riders ice age

The Dino Riders Ice Age series included early mammals too.

dino riders funko pops

Can you tell which is the vintage Dino-Rider and which is the recently customized FunKo Pop?

Hubing mentioned dolls in there, by the way. As it turns out, his tenure with Mattel started before Romash or Moye, and he worked on a lot more than just diecast cars. “I worked for Tyco, then Mattel after they bought the company, from 1987-1993. I was hired as an intern from my school, Hussian School of Art in Philadelphia. I started as a Blocks Designer,” he said. That’s Blocks as in the Lego style bricks made by Tyco at the time. Yes, Hubing got to play with blocks for a living.

For Mattel, he had even more opportunities to work with diverse toys. ”I lucked into a painting position that was needed for Dino-Riders in 1988 to ’90.  I painted all dinosaur samples and designed the final year Ice Age line.” To this day, the Dino-Riders remain his favorite toy series that he ever worked on. “Dino-Riders will always be my favorite. I taught myself how to use an airbrush on a Saturday, and by Monday I was painting a Triceratops for production.”

The painting gig became his full time job at Mattel. He worked on everything from R/C vehicles, slot cars, dolls, games, phones  and of course, Matchbox vehicles.

While Romash is selling off a good chunk of his various stages of preproduction models, you won’t be able to get your hands on a Dino-Riders prototype from Hubing. That’s because he has already parted with most of the physical models. “My only regret is selling all my casting sales samples in the late ’90s. , he said. “I also regret tossing 1 of just 2 samples of the original Brontosaurus accessories sets, and a Muppet Dozer working dump truck found in our storage from the late 80’s. I still have my 2-D color dino studies, though.”

Christmas Vacation funko pops

If you’re lucky enough to be on his “nice” list, Hubing might custoimize some “Christmas Vacation” ornaments or figures for you.

This kind of work must have been fun for Hubing, because after retiring from the business, he still enjoys it as a hobby. “I build custom Hallmark ‘Christmas Vacation’ ornaments for the holidays which sell well online, he said. “I also collect and make Custom Funko Pop figures… ‘Christmas Vacation, again, is always a favorite. Considering how many of his creations ended up under the tree as presents every year, it seems fitting that he would be a fan of the holiday.

Redneck Roadkill

The Redneck Roadkill R/C vehicles from Eclipse Toys are one Hubing’s latest projects.

He recently reunited with Romash to help create a new toy line, Redneck Roadkill R/C cars. “I was recently pulled back into the toy world by my old friend and Mattel alumni Rob Romash, to work on Redneck Roadkill,” he said. “They let me use all my design and painting skills to the fullest.The R/C trucks are weathered like nothing else on the market.” (We’ll bring you the more details of Romash and his recent endeavors soon as well.)

They say if you love your job, you’ll never work a day in life. Hubing, Moye, and Romash are living testaments to that saying.

Penny Pinching, Processes and Practicality: Possible Pitfalls of Diecast Design

Matchbox cityWe recently told you the histories of Matchbox Senior Designer Steve Moye and Master Modelmaker Rob Romash, part of the talented team that created many of the brand’s model vehicles in the early 2000s. As much fun as they had working there, not every project goes through without a hitch. From misinterpretations to budget cuts to secretive licensees, here are some of Moye’s more interesting stories about projects that ran into an extra challenge somewhere on the journey from initial sketch to hanging on the pegs. We’ll leave it mostly in his own words…

Simplifying the Process

Matchbox Dune Buggy

The challenge with this Dune Buggy: use as few parts as possible.

How many parts in a diecast model? As many as it takes, right? In some cases, the company might dictate that a vehicle must be made of a limited number of parts regardless of design… “This 2003 Matchbox Dune Buggy was the result of an internal cost-cutting experiment, trying to see if it was possible to design and produce a marketable rescue-themed three-part vehicle (chassis, body, and interior… existing parts such as wheels and axles don’t count in that number). It was eventually adapted for use as a McDonald’s offering. We also were able to add a promotional Fire Engine and a Police Car for
McDonald’s, based on the three-part concept.””

Fighting for Extra Features

Matchbox garbage truck

A trash truck has to have moving parts, right?

Sometimes it takes extra effort and cost to make a working model, but in the end, the results can be worth the struggle… “This Trash Truck actually works as a pickup/dump vehicle with its own separate trash bin. It was a real internal battle to fight for the additional parts, and win, but the extra cost made this toy possible.

Battling Budget Cuts

Matchbox City Police Car

Some of the finer details of this model were lost in translation.

Sometimes management dictates a change to the processes that have worked for so long, resulting in a new learning curve… “In 2004, Mattel implemented some cost cutting measures by moving part of the design modeling process overseas. Issues surfaced early and often, when sources in Asia tried to translate sketches, orthographic and exploded views into Solidworks files. It took many back & forths in e-mails and telephone discussions for them to even be able to get us something that wasn’t ‘block-ish.’ I don’t dislike the final result, but….I’m also confident that had we involved Rob Romash  in the process, the final ’04 City Police Car -particularly the upper front fenders and other crucial areas– would’ve been much more to my liking.”

Meeting Marketing Demands

Matchbox ladder truck

Freed up from marketing demands, this fire truck turned out much better than previous designs.

Corporate management can sometimes make demands of a design that are hard to work with… “After an attempt at adding more kid-oriented, animated vehicles (a few of which I also designed) to Matchbox’s 3″ 1-75 lineup, some of us were able to convince management into getting our model shop back into the process. The last Matchbox Fire Truck embodied elements which I learned over the previous four years designing 3″ vehicles; plus, I wasn’t encumbered with trying to design vehicles with exaggerated ‘super-heroic’ width proportions.”

Being freed up from those demands led to some great work. “The result was what I consider to be my best non-licensed fire truck, and Rob did his always-superb job of translating my sketches into the final 3-D model and finished product. These models would eventually wind up as Matchbox’s last Mt. Laurel NJ-sourced products before the facility closed.”

Surprise, Surprise, Surprise

Matchbox City Bus

The sides on the bus go ’round and ’round (unless they ended up being straight).

Some designs aren’t easy to produce with traditional modeling processes, resulting in unexpected compromises… “On this 2005 Matchbox City Bus model, the difference between what I proposed and what Rob carved out, (a bus with rounded sides and front end) and what Mattel wound up producing (flat sides) is huge. This major change was only discovered when the production City Bus hit the store pegs, long after Mattel Mt. Laurel’s closing.””

Copyright Complaints

Matchbox trash truck

An original design, but someone apparently thought it looked familiar.

Sometimes a design issue catches you completely off guard… “This trash truck was an original unlicensed design that shouldn’t have run into any issues. But apparently the rear crush area raised some questions with an original manufacturer of trash trucks. The design was eventually produced, however so they worked it out.”

Uncovering Corporate Secrets

Matchbox C6 Corvette

General Motors was secretive and (accidentally) very helpful with this ‘Vette.

Sometimes a licensed design is the subject of cloak and dagger work. You have the permission of the licensee, but they are only able to help you so much… “The last licensed vehicle I was involved in was Matchbox’s 2005 Corvette C6. The big problem: because of secrecy issues, GM was loathe to submit detailed information to us! Their 3D files were as vague (blobs!) as I’ve ever seen, almost unusable. So, I was forced to gather as many ’05 ‘Vette magazine ‘spy shots’ as I could find, do my best to draw them up, and take them over to Rob Romash to make a plausible 1/64 model. Given what we were and weren’t given, Rob did a fantastic job, in a rush situation, making a C6 model that GM reviewed and easily approved.

Every now and then, luck smiles on the designer in such situations, however… “Towards the end, GM mistakenly sent us a 1/18 scale Hot Wheels prototype of the same ‘Vette! Having that at our disposal allowed us to add an accurate underneath chassis, and to double-check the exterior details which Rob and I discerned. Amazingly, Rob only had to tweak a few minor areas before painting and submitting the final 1/64 scale model.”




Drawing Conclusions: Steve Moye Recalls His Days as a Matchbox Designer

steve moye matchboxA couple weeks ago, we brought you the story of Rob Romash, Master Modelmaker for Matchbox in the early 2000s. His ability to translate sketches and technical drawings into perfect prototype carvings was amazing, and he was responsible for most of the castings of that era. Now, meet Steve Moye,  the creator of most of those designs. 
matchbox steve moye

Former Matchbox Senior Product Designer with one of his all time favorite creations.

Moye worked with Romash at Mattel in Mt. Laurel, New Jersey, from 2000-2005 as the Senior Product Designer. “I worked on almost all of the non-licensed basic (3” long) Matchbox vehicles, plus launcher-type toy vehicles and two special marketing/packaging diecast-related toy products,” he said. “Also, during the last eight months of the Mt. Laurel operation, I was also responsible for the licensed 3” long vehicle design process, including selections and graphic decoration designs. Rob Romash and I had a very special designer-modelmaker relationship. In the five years that Rob and I worked together at Mattel, he always seemed able to translate my ideas into three-dimensional reality, many times on-the-fly, and always arriving at great aesthetic and functional solutions in a timely manner.”

Matchbox cars could be grouped into two categories: licensed designs (based on real cars or pre-existing designs from elsewhere), or unlicensed designs (newly imagined vehicles.) The key to the unlicensed cars was to make them plausible in function and aesthetics without stepping on any copyrights, while still giving these little rolling vehicles play and collector value and doing it mostly with three or four manufactured parts, for retail at $1.00 each. In other words, the designer’s responsibility was to create a vehicle that looks and rolls like a real-ish car, but not like any particular brand.

steve moye matchbox taxi 2

Moye worked on the sketches and technical drawings for most Matchbox 3″ offerings in the early 2000s, such as this Taxi.

One of the first steps to designing a new model was figuring out what exactly Matchbox wanted to offer for sale. “There would be internal discussions of what models in Matchbox’s 1-75 lineup were outgoing, where we had new opportunities for our offerings, and what we needed to replace,” he said. “We needed X number of cars to fulfill some new purpose, to fit into an overall marketing theme.” 

That’s when Steve’s task would begin. For licensed vehicles, straight interpretations of actual cars and trucks, there was no need to create concepts. “On those, the manufacturer would oftentimes submit a folder of photos and measurements; then, it was straight to tech drawings.” His ability to translate those materials was no doubt helped by his previous jobs in the design departments at Chrysler and Subaru. His understanding of automotive design, both engineering and aesthetic, made him a natural for model car design.

steve moye matchbox fire truck

Some designs translate from sketch to production without any discernible changes like this 4×4 Fire Truck.

Early on, Steve jumped pencil-first into projects in progress, and eventually became part of the Matchbox die-cast decision-making team, headed by Trevor Hayes, Rob Butkiewicz, Jim Carty and Berdj Mazmanian. “When I first started working at Mattel Mt. Laurel in early 2000, I didn’t have much leeway in selecting vehicle types because we were in a crunch to get the design process on already-approved vehicles going.” Moye said. “Eventually, I also became involved in the vehicle selection process, too. While a specific design was being created, I did have quite a bit of leeway in changing and improving aesthetics and functionality before a vehicle received its final mid-management and upper management review and approval.”

Another challenge at Mattel was to avoid stepping on toes at the company’s other big diecast brand, Hot Wheels. Hot Wheels generally was the domain of flashy fantasy racers, while Matchbox became the brand known for more realistic, down-to-earth models. The goal: a $1.00 product that was realistic, but to save Mattel royalty fees, often not based on a real car. Hot Wheels was also becoming the brand for older kids and collectors, while conversely, Matchbox was being marketed to the younger kids. “A lot of the collectors and Matchbox purists didn’t like that shift away from licensed designs,” he said. “Collectors understandably wanted more of the realism that was part of Matchbox history.”

steve moye matchbox dump truck

This dump truck was aimed squarely at Tonka’s foray into 1/64 diecast.

In total, Steve created 70 die-cast vehicles for Matchbox in his five-year stint at Mattel Mt. Laurel, plus two launchers and two diecast-related packaging designs. When one multiplies that figure by the number of vehicles each die cast tooling mold set is capable –a conservative estimate is 100,000 cyles-per-mold set– of making, it’s easy to conclude that his rolling creations easily got into the hands of millions of worldwide scale model car collectors, both young and old.

Whereas Romash sort of stumbled into his prodigious career at Mattel by turning a hobby into a job, Moye took a more calculated route. “My San Jose State University Bachelor of Science degree is in Industrial Design; before that, I attended Art Center College of Design in Pasadena CA, preceded by a correspondence course –Academy of Automobile Design- in car design,” he said. Since age 12, Steve’s career goal was to design cars, just maybe not in miniature. “Incidentally, I was the only correspondence student to actually complete the entire course. J. Bruce Bollinger, AAD’s originator and the designer of Chevy’s original Nomad, actually had to create new courses for me, and those led to my first vehicle design portfolio.”

steve moye exoto gt 40

Moye’s AutoCad work for Exoto, translating real production cars into detailed 1/18 scale models.

Prior to Mattel, he held a similar job at Paramount Industries in Philadelphia designing for the Franklin Mint and Exoto, among other clients. Automotive design conceptualization, however, wasn’t part of the process at Paramount, as their models were exclusively based on existing classics; hence, his work on die-cast classic vehicles involved technical drawings, with an occasional on-site photo shoot/documentation session for good measure. “The big challenge for ‘The Mint’ was that many of the cars were vintage ones so at times, we had to find a collector with a restored car to document and use as a guide. There were no company archives of material to work with, because many of the auto companies don’t exist anymore.”

steve moye matchbox carrying case

Moye designed this carrying case while he worked at Mattel.

Over his six-year stint at Mattel, he rarely ran into any issues with designs which closely resemble a copyrighted design. “I did a trash truck in 2005 before the Mt. Laurel operation was given notice to shut down, an original design,” Moye said. “But I later heard that one of the OEM manufacturers thought the back end of the truck looked too much like their rear crush mechanism compartment.” Aside from that, the vast majority of the designs he worked on while at Midlantic Drive in Mt. Laurel, NJ went into production with relatively few hitches. Steve still has a collection Matchbox models, many of which emanated from the entire design process; a few are shown here.

steve moye matchbox taxi 2

The final production model can take on many variants, resulting in tens or hundreds of thousands of copies.

Moye and Romash have remained in touch over the years, fondly remembering their days creating the toys and collectibles that fueled the imagination of kids everywhere. “Mattel Mount Laurel was such a great place to work. The place was staffed with good, friendly, talented and skilled people, from the executives on down to the marketers, the graphics folks, the engineers, the product planners, the separate modelmaking staff which Rob Romash was a big part of, all of the creative folks over in the Matchbox Collectibles, Tyco RC, and Tyco divisions, my hard-working graphic design compadres Christine Peterson, Jeff Osnato and John Mullane in Matchbox 1-75 and, last but not least, Midlantic Drive’s great support staff. I was sad to see it close.”

A Brief History of Matchbox in Germany

A Guest Blog Post from Christopher Leon Gaas, a collector of Matchbox and other 1/64 scale diecast with an interest in the history of the hobby.

Beside its huge history in the United Kingdom, the Matchbox brand also has something to talk about in German-speaking countries. With its rich history, some very nice special models and today’s fast-growing collector’s scene, there are great reasons to bring this turbulent story of Matchbox in Germany closer to the rest of the world.

The LondonerMB 17-B

It begins in 1959: Jakob Prins, the founder of the Dutch toy company Edor, notices that the former dairy farm of the small town Rees in Northrhine-Westfalia was abandoned and buys the huge building as a new German branch of Lesney Products. Shortly thereafter, he purchased the distribution rights for Matchbox toys in the German area and expanded the company in 1964, 1966 and 1971 with three huge new storage halls.

The Airport CoachMB 65-B

The huge expansion notwithstanding, the main subject of the new factory in Rees was mainly packaging: the Matchbox products were produced in England and a lot of female workers from Rees and surrounding villages were responsible for packing these into boxes for sending to German toy stores. Only the game ‘Cascade’, made in 1971 without any car content, was ‘Made in Western-Germany’.

As Jakob Prins became too old to watch over the complete factory, he named another Rees resident, Theo Wissing, as the new manager. Wissing received his own flat in the main building and became head of nearly 70 employees. Everyday, two huge overseas containers from Rotterdam port arrived in Rees. After a check from the customs office they were re-packaged and were distributed across West Germany.

In 1980, after a few successful years in Rees and after the retirement of Prins, workers received a difficult message: The new managing director, Paulhans Handrick, told workers about a planned move to Hösbach in Bavaria and the closing of the Rees factory. Even a visit of the former Rees mayor Josef Tasch at the Matchbox headquarters in London wasn’t enough to keep this important taxpayer in Rees. As a native inhabitant of Rees, Theo Wissing, one of the most important men of the early years, stayed in his hometown and left the company in 1980.

Mercedes-Benz Container Truck MB 42-C

Everything started new in Hösbach. Handrick, the new manager, remained in his position until the 10th December, 1980 and was then succeeded by Ernst Zillig who held this job until the 16th of April, 1983. His successor was the well-known Ludwig Darmstädter who led the company until 1994. The work in Hösbach remained nearly the same as in Rees: the models shipped from the United Kingdom were now unpacked by Bavarian ladies and went to the many shops and department stores in the West-German area. One very remarkable feature in the new company was special-designed red and yellow boxes with an unusual version of blisters in a cardbox. Today, they are named ‘Hösbach boxes’ after the new location of the Matchbox factory.

Following a few management changes in the years between 1980 and 1993 the German branch was sold in 1994 to the American company Tyco and the budget raised from 1 Million DM to 17 Million DM in November 1995. In 1998 Mattel bought the company and the German Matchbox history was over.

Matchbox in East Germany

A very rare sight compared to  models from the Soviet Union, Matchbox was also present in communist East Germany. It was very difficult to obtain new models and they were more or less only sold in the ‘Intershops’ in bigger cities. Due to the issues between capitalist and communist countries at the time, some of these models were visually changed in East Germany because brands like BP and Esso were companies from the enemy behind the Iron Curtain. On the cover of the 1979/1980 catalogue for example, the American Space Shuttle was removed.

Leyland Petrol Tanker MB 32C

Special Models

Besides many British and American special models, Germany is one of the countries with the most issues of German commercial models.

The first German model was the Aral variation of the 23C Petrol Tanker in 1963, the first unofficial modified Superfast model followed in 1970: a ‘Bank von Klasse – Girokasse’ version of the No. 74 Londoner was used a a giveaway for customers of the German Savings Bank ‘Sparkasse’. During the course of the 1970s the numbers of commercial models increased every year. For example, Matchbox used the famous brands and clubs ADAC, Esso, Aral and Lufthansa for their models and even made a few German versions of the Mercedes Container Truck No. 42: A ‘Deutsche Bundespost’ (German Federal Mail), a ‘Confern Möbeltransporte’ (furniture transport) and a ‘Karstadt’ version that was only available at Karstadt warehouses and is hard to find today.

The only special edition made for East Germany was a K-15 Londoner variation for the 750th anniversary of Berlin, the ‘capital of East Germany’ in 1987.


Some other models for the German market

Matchbox in Switzerland and Austria

The two other German language countries, Switzerland and Austria, have a unique history of Matchbox which is even older than in Germany. From as far back as 1956 (!) the Waldmeier AG in Basel was the distribution partner for Lesney products in Switzerland. They held this position until 1979 when Matchbox looked for a new partner.

Waldmeier successor was the Joker Group from Zurich, which was founded exclusively for this purpose. With the end for Matchbox in Germany in 1994, the history of the Swiss branch also ended.