Musings By Joschik Posts

Cataloging is difficult and needs lots of TLC

Young Christian Braun

Musings By Joschik

Christian is one of the founders of the hobbyDB project and his musings share some of his collecting experience.

I am still relatively new to Colorado and when I saw a book called “Weird Colorado” I needed to have it.  When looking for it on Amazon I found that a search for the title produced five results that were all the same!

Catalog Problems at Amazon
And I am not the only one who found this problem, googling the phrase “Amazon Catalog Duplicates” shows more than 700,000 results.  This makes purchasing difficult as Weird Colorado was offered from $3.35 to $20.87 (a 623% difference) despite the fact that all of these books were in the same condition degree!

On hobbyDB we have (so far) only one catalog entry for Weird Colorado:

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And even if the book was also available as a Softcover it would indicate that there are two variants and then show the differences prominently on the search and catalog pages:

– Mockup only as there is no softcover –

Catalog problems are just part and parcel of a crowd-sourced approach.  To minimize these problems we are working so hard to build a community of Curators.  There are now 214 of these hobbyDB heroes, here some examples and here some more info on curating.  One of them would have merged any duplicated entries if we had them.

Please reach out if you’d like to become part of the Curation Nation!

Take a Trip to America’s Largest Comics Store, Mile High Comics

Young Christian Braun

Musings By Joschik

Christian is one of the founders of the hobbyDB project and his musings share some of his collecting experience.

The other day I spoke to Chuck Rozanksi, the owner of Mile High Comics about meeting up.  He suggested that I should come to the Mile High warehouse, America’s Largest Comics Store- and am I glad I did!

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It might not look much from the outside but it is just enormous inside and every nook and cranny is filled up with cool stuff.

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And there are tons of things to see, like what is probably the largest Lego Minifig ever:

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The best thing is that it’s open to the public with more than a million comics to chose from…

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…as well as lots of other things such as posters, action figures, Lego Minifigs etc. – if it is comics related you can probably find it here!

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I had a fantastic time and Chuck is our kind of guy, not only is he nuts for comics; he also has an awesome collection of Native American pottery (we look forward to document those!).  I have the feeling Chuck just doesn’t do small, there are shelves and shelves full of them – and he knows the story behind every one of them!

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Take an afternoon off and venture down there!  You will find the address on milehighcomics.com.

Hot Wheels vs Johnny Lightning: Toys and Motorsports

Sports Illustrated 12-7-1970

In 1970, Sports Illustrated ran a lengthy article regarding Hot Wheels vs Johnny Lightning … not just about toy cars, but the two companies’ involvement in sponsoring real motorsports teams. This article appeared in the Dec. 7, 1970 issue.

HOT PACE IN A BIG MINI-RACE

Never mind Indy, the real drive is for a $150 million market in tiny cars, with a whole world of kids hanging on every high speed turn.

by Robert H. Boyle

It is a rivalry like no other. It has elements of GM against Ford, Army vs. Navy, Hertz vs. Avis, Macy’s against Gimbels, yin against yang, aspirin vs. Bufferin. The Great Toy Auto Race is on! In this lane, revving up with Hot Wheels and Sizzlers, is Mattel, Inc., the biggest toy company in the world, with an annual gross of more than $300 million. In the other lane, at the ready with Johnny Lightnings, is Topper Corporation. The prize at stake is a $150-mil­lion-a-year market composed mostly of kids from 4 to 14 reaching up to the toy counters at discount houses or Pop’s stationery store, dollar bills clutched in hand, saying, “Gimme that Hot Wheel” or “I want that Johnny Lightning.” On such decisions fortunes turn and companies retool.

Parnelli Jones and Johnny Unser play with Johnny Lightning

It’s Parnelli Jones and Johnny Lightning, previously known as Al Unser.

American youngsters, who may be the champion consumers of all time, have an extraordinarily wide choice of toy cars. Cars have supplanted the electric train sets that tootled around the Christmas trees of yesteryear. Like their adult counterparts, the kids want cars, cars and more cars. There are Aurora’s Model Motoring, Ideal’s Mini-Motorific, Kenner’s SSP, Strombecker’s and other so-called slot-car racing sets, but the big bonanza is in miniature die-cast cars with low friction wheels, such as Matters Hot Wheels and Topper’s Johnny Lightnings. Mattel has the biggest share of the market, with Topper a distant second but coming on fast in recent months.

The Great Toy Auto Race between Mattel and Topper is being fought on all sorts of fronts, involving the television screen, cereal boxes, buttons, patches, coloring books and other hoopla galore. Mattel spends more on advertising than such industrial giants as Standard Oil, Royal Crown Cola, Sun Oil, Delta Air Lines, Armstrong Cork or Ling-Temco-Vought, and Topper is not far behind. In fact, Topper goes in for the hard sell with such a vengeance that almost a quarter of its gross is poured back into advertising. In the field of auto sports Mattel and Topper are having a wicked go at each other. Both companies have discovered that kids like to identify with real-life race drivers. Mattel is big in hot rods. It is backing Tom (Mongoose) McEwen, five-time holder of the national-speed and elapsed-time drag records, and Don (Snake) Prudhomme, 1969’s hot rod driver of the year. It has tied in with Grand Prix models and the National Hot Rod Association and has sponsored the Hot Wheels Supernationals drag strip championships. Scratching and scrambling to stay in the race, the rival Topper Corporation is sponsoring the Parnelli Jones racing team and last May pulled off a fantastic coup by winning at Indianapolis with the Johnny Lightning 500 Special, driven by Al Unser. As a result, Unser has come to be regarded by kids as Johnny Lightning himself, and whenever he shows up at a store to plug the Johnny Lightning toy cars he is surrounded by a horde of boys. “East Paterson, New Jersey, two thousand kids!” exults Bob Perilla, Topper’s public relations man. “Two thousand!”

Sports Illustrated Johnny Lightning

Rated on scale, toy Johnny Lightnings race faster than the real car (No. 2) did at Indy.

All this causes some people at Mattel to groan quietly in a corner. Mattel had the first chance to get Al Unser for Hot Wheels, but turned him down.

Mattel has had promotional victories of its own, however. Last February the Chamber of Commerce and the Junior Chamber in Saginaw, Mich. sponsored a Hot Wheels Derby in a local shopping mall. There were more than 1,700 entries, and a crowd of 6,000 showed up to watch the finals in which Hot Wheels cars raced down 250 feet of track from an eight-foot-high starting tower. In May a Hot Wheels Derby in Niles, Ohio attracted 850 entries and a crowd of 10,000. As a result of all this, the Saginaw Chamber of Commerce, with happy cooperation from Mattel, is sponsoring a National Hot Wheels Derby championship for 1971. After local and statewide derbies are run off in shopping centers all across the country the finals will be held in Saginaw, with plenty of prizes. Never one to lag behind, Topper is involved in Johnny Lightning racing competition with the YMCA, which ordinarily eschews any activity smacking of commercialism. Boys’ interest in toy cars is so intense, however, that more than 900 Y’s have signed up, and each of them has been presented with two free Johnny Lightning New 500 Le Mans Raceway sets by Topper. There will be branch, citywide, regional and national finals, with the grand prizewinner and his family getting an all-expenses-paid trip to the 1971 Indy 500 as Al Unser’s personal guests.

This human touch, the signing of real hero drivers to promote toy cars, finally got to the Aurora people, who are anxious to join the race with their own Model Motoring setups. A few weeks ago, in a bold promotional stunt, they staged a mock race on the Ed Sullivan television show. Did any real kids get to play cars? No. There at the miniature trackside were racing greats Dan Gurney, Stirling Moss, Jackie Stewart and Graham Hill, outfitted in newly bought Dunhill blazers and not the least embarrassed. Score one for Aurora, even though there was a tense moment when Gurney first agreed to appear but asked, innocently, “May I wear my Mattel jacket?”

Sports Illustrated Hot Wheels

Leading the Field, Hot Wheels perform like people-size racers, even to the parachutes.

At Mattel, Topper is considered a pestiferous copycat company, a Johnny-­come-lately, if you will, that happened to be struck by promotional lightning at Indianapolis. Mattel executives take pride not only in being on top of the toy industry, but in their company’s innovations as well. Mattel’s Research and Development department employs more than 400 people, ranging from physicists to hair stylists. Secrecy is the word. Mattel is already hard at work on its 1972 line—the 1971 line was decided months ago–and the company does not want any competitors, particularly Topper, to get an inkling of what’s new. Toy projects are given code names (“Zip” was the code for the Sizzler cars) and R&D prototypes are literally kept from prying eyes under wraps of purple cloth. It is impossible to enter Mattel’s headquarters in Hawthorne, Calif. without signing in with a guard and receiving a badge and an escort. Every employee wears a badge of one color or another, the color of the badge depending upon the security clearance of the wearer.

By contrast, no one at Topper wears a security badge. Research and Development at Topper is behind the design chief’s office door, which opens after a knock. “Why would Topper need any security?” asks Bernie Loomis, the Mattel vice-president in charge of Hot Wheels. When discussing Topper, Loomis and other Mattel execs are fond of waspishly quoting Kipling:

And they asked me how I did it, and I gave ’em the Scripture text,

“You keep your light so shining a lit­tle in front o’ the next.”

They copied all they could follow, but they couldn’t copy my mind,

And I left ’em sweating and stealing a year and a half behind.

Mattel began 25 years ago when Elliot and Ruth Handler, childhood sweet­hearts in Denver, began making picture frames in a converted garage in Los Angeles. After filling one large order the Handlers found themselves with leftover scrap plastic and wood. An industrial designer by profession, Handler converted the scraps into dollhouse furniture and, with Ruth doing the selling, they did $100,000 worth of business, $30,000 of it net profit. Since then Mattel has been one success story after another. In 1947 the company introduced the Uke-a­-Doodle, a small plastic ukulele, in 1948 a plastic piano with raised keys that was difficult for competitors to copy and in 1949 a revolutionary music box. By 1955 Mattel was doing $5 million a year gross. This was the year the Handlers gambled $500,000 to advertise their Burp Gun on a new television show called the Mickey Mouse Club. The response was staggering. Reaching the kiddies directly with TV had far-reaching implications, explains Handler. “Previously most toys were purchased by adults who would ask the retailer: ‘What do you have for a 5-year-old?’ Three or four products were offered as possibilities and the selection made. Neither the toy nor the manufacturer was identified in the mind of the adult or the child. With television both brand name and the product could be sold directly to the consumer. It was the beginning of a marketing revolution.”

The marketing revolution continued with Mattel’s introduction in 1959 of Barbie, a chesty doll named after the Handlers’ daughter, and later Ken, Bar­bie’s boyfriend, named after their son. (Topper now has Dawn, a Barbielike doll that sells for half the Barbie price and which, or who, zoomed recently to No. 1 spot on the toy hit parade. “Dawn’s just a gorgeous little broad, she really is,” says David Downs, Topper’s executive vice-president for corporate development, giving her a pat on the head in the showroom.) Mattel followed with other successes: Baby First Step (“The first doll to walk by herself”), Baby Tender Love (Topper has Baby Luv ‘N Care), Creepy Crawlers, Fright Factory and Incredible Edibles (all made from Plastigoop and Gobble­DeGoop; half the fun at Mattel is making up names), See ‘N Say educational toys and—roll of drums, blare of trumpets, unfurl all shopping-center flags—Hot Wheels!

Small cars have been a staple in the toy business for years, and collecting miniature cars is an old idea, going back to Dinky toys and beyond, but one day in 1967 Handler wondered if Mattel couldn’t come up with a new twist: speed. “Kids like things that go fast,” Handler says. Why not make miniature cars that would run fast, cars that would create what the Handlers fondly term “a play situation”? R&D at Mattel was unleashed and came up with a prototype gravity-powered car that could run at a scale speed of 300 mph downhill. The secret was low-friction wheels made of styrene hung on torsion bars. Recollections differ at Mattel but, according to the most common version, Handler took one look at this car and exclaimed, “Wow, those are hot wheels!” In 1968 Mattel came out with the first of the Hot Wheels line. Besides the cars, which factory wholesale for 58c apiece and generally retail for 98c, a buyer could purchase strips of plastic track on which the car could roll. Some of the cars were modeled on standard automobiles—Rolls-Royce Silver Shadow, Corvette, ’36 Ford Coupe, Mercedes-Benz 280 SL, Continental Mark III—but others were way out, Mattel inspirations done in what the company calls California style, such as Splittin’ Image, Sand Crab, Hot Heap, Light-My-Firebird, Hairy Hauler, Power Pad and Nitty Gritty Kitty.

Instant success. Mattel was soon making more toy cars than all the life-size automakers in the world combined. In accordance with company custom Mattel began immediate work on improvements and additions that would enhance the Hot Wheels line, and new products have included a stunt-action set in which Hot Wheels loop the loop; dual racing tracks; the Super-Charger, a battery-operated device with spinning brushes that send Hot Wheels whirring down the track; the Lap Counter; a starter called the Rod Runner; the Tune-Up Tower, a parking garage with an elevator and equipped with a Dyno-Meter to check wheel alignment. Misaligned wheels can be corrected by—right!—the official Hot Wheels wheel wrench. There is the Mongoose & Snake drag racing set, complete with drag chutes. and the exquisitely detailed Gran Toros, built in Italy to a slightly larger scale and featuring such lifelike models as T’rantula, Lotus Europa, Lamborghini Miura, Porsche Carrera and the Ferrari P4.But the blockbuster came this year:  Sizzlers. These have plastic body shells and are powered by a nickel cadmium battery that can be refueled by the Power Pit or the Juice Machine. Kids can, according to the promotion, “race ’em. Charge ’em. Run lap after lap at super speeds. Recharge again and again for instant power. Quick pit work lets cars charge back into action in 24-hour endurance races like Daytona and Le Mans.”

Mattel is not standing still with the success of the Sizzlers, which are factory priced at $2.10 each. This January, to quote Mattel’s tease advertising, “the RRRumblers are coming!” The new RRRumblers are motorbikes built to run on Hot Wheels gravity tracks. That is just for starters; more RRRumblers innovations are in the works, shrouded by purple cloth. To get RRRumblers off the ground, Mattel is coming out with an offer that allows kids to trade in certain Hot Wheels buttons for the new product. The response is expected to be overwhelming. Last December, Mattel started a small campaign announcing the Hot Wheels Club. For $1 a youngster could get a Boss Hoss Hot Wheels and a collector’s edition of the Hot Wheels catalog. In little more than a month more than half a million youngsters wrote in. It took the company six months to dig itself out from under the mail, and if only Topper and Johnny Lightning would go away the world would be pure gravy.

Sports Illustrated Hot Wheels

“Kids like things that go fast,” so Mattel thought, why not make miniature cars that would run fast?

Topper Corporation headquarters in Elizabeth, N.J., composed of old brick buildings capped by smokestacks and surrounded by railroad sidings, is said to be the biggest single toy factory in the world. It looks more like an R.A.F. target in the Ruhr. The presiding genius is a first-rate table-tennis player, chess addict, sometime sculptor and former inmate of a German concentration camp named Henry Orenstein.

In 1969, a year after Mattel introduced Hot Wheels, Orenstein and Topper came out with the first Johnny Lightning metal cars, which could be rolled by gravity or propelled around a track by a catapult device called an actuator. Inasmuch as the actuator is hand operated, Topper says Johnny Lightning races are won by skill. From the very first, Topper made the claim that Johnny Lightnings were faster than any Hot Wheels car. According to Topper, the first Johnny Lightnings could achieve scale speeds of 400 mph. The secret was their wheel construction. The wheels are made of Celcon and hung on straight axles. This year Topper refined the wheels even more and improved the actuator, boosting the scale speed to an asserted 1,500 mph.

Initially, Johnny Lightning sales lagged far behind Hot Wheels. Then Henry Orenstein pulled off the masterstroke, or what Elliot Handler of Mattel terms “a desperate gamble.” Topper sponsored the Johnny Lightning 500 car that Al Unser drove to victory at Indianapolis last May. The resultant publicity gave credibility to the speed of the toy Johnny Lightnings and, as Ron Aaront, vice-president in charge of product development at Topper, says, “Speed is the name of the game.” Since then Johnny Lightning sales have jumped and figures compiled by Mattel show that for about every three Hot Wheels one Johnny Lightning is sold.

How Orenstein and Topper came to sponsor the Johnny Lightning 500 at Indy is an astonishing tale in the annals of capitalism. Much credit belongs to Jim Cook, a former Firestone flack who was trying to line up 1970 sponsorship of the Parnelli Jones racing team. Cook lives near the Mattel headquarters—in fact there are so many Mattel executives in his neighborhood that it is known as Mattel Hill—but he had no luck in getting Hot Wheels sponsorship. Mattel had a lot of promotions going, the Indy 500 was not on TV, and besides the idea was just too crazy. Undaunted, Cook took his pitch to Topper. Orenstein was intrigued, but was it really possible to pick a driver for the 500 and actually win with him the first time out?

At a memorable meeting in June 1969, 11 months before Indy, Orenstein asked Cook: “If your head were on a chopping block and your life depended on giving the right answer, tell me now, who is going to win the Indianapolis 500 next year?” Without hesitating Cook replied, “Al Unser.” With that show of confidence, Orenstein agreed to make a deal. For a sum believed to be $150,000 Topper was to sponsor five racing cars to be built by Parnelli Jones. They were to be called Johnny Lightning 500 Specials, and they were to be painted blue with gold lightning bolts. There were to be two cars for the Indy race, a starter and backup cars. Al Unser was to be the driver. Two other Johnny Lightnings  were for the dirt-track circuit. Moreover, the other members of the Jones team—Mario Andretti, A. J. Foyt, Bobby Unser, Joe Leonard, Billy Vukovich, Roger McCluskey and Jones himself—were to do commercials for the toy Johnny Lightnings. Elated, Cook returned to California with the glad news for the team. He was greeted with profound depression. One mechanic muttered, “Now Andy Granatelli will say we have a 98c car.”

Al Unser himself felt let down. “I didn’t think they’d make a good sponsor, being a toy company,” he says now. “I thought we’d be kidded. But seeing what kind of a company Topper is, well, I knew if I won the race they would advertise it. They could capitalize on it. It’s worth money to them and to me. The more advertising I get the easier it is to sell me, and the easier I can make a living. ”

Jones went ahead with construction of the Johnny Lightning cars. They were built, Cook says with a certain righteous satisfaction, “within two miles of Mattel’s home office.” The first sweet taste of possible victory came last March in the Phoenix 150, when Unser, driving the Johnny Lightning, lapped the entire field with the exception of his brother Bobby—also under contract to Johnny Lightning. Before the race at Indianapolis, Orenstein was supremely confident. He gave a prerace party in Jones’ garage and set up toy race sets for kids who were invited. The day before the race Orenstein held a sales meeting in an Indianapolis hotel. The subject was: “What do we do when we win?” When Unser and the Johnny Lightning 500 took the lead early in the race Orenstein sought to head for the pits to celebrate victory. With 35 laps still to go Orenstein could be restrained no longer, and when Unser came in the winner Topper executives immediately slapped a sticker, JOHNNY LIGHTNING, WINNER OF THE INDY 500, on the car. “Where did you get that?” Jones asked. He was told that Orenstein had ordered several million printed before the race. “If we knew that, we would have killed you!” Jones screamed. Orenstein smiled, and Johnny Lightning has been rolling since.

After Joe Leonard won the Milwaukee 150 in the Johnny Lightning 500 he demonstrated the toy cars in a Topper exhibit at the Milwaukee County Fair last August. A youngster came in and offered to race his Mattel Sizzler against a Johnny Lightning. “We had done tests in our factory,” says Ron Aaront of Topper, “so we knew what would happen. We gave him a third of the way head start and beat him easily. Our car can cover a 30-foot section of track in 1.8 seconds. The kid was flabbergasted. We went out and got more Mattel Sizzlers and Juice Machines and put on exhibitions everywhere we went.

Recently Topper came out with a flyer that asks, “Boys, which are faster – the new Johnny Lightning 500s or the Sizzlers?” And Al Unser answers, “The new Johnny Lightning 500s running on their tracks are twice as fast as the Sizzlers on their tracks or any tracks. That’s a fact!” Topper recently ran an ad of this nature in Boys’Life, which prompted Mattel’s ad agency to protest to the magazine. “A Sizzler car is a different product,” says Bernie Loomis, the Hot Wheels veep. “This is like comparing oranges and bananas. It’s like saying a hack dash man can beat Jim Ryun in the 100. But Jim Ryun isn’t out to run the 100, he’s a miler. Our concern is that that kind ad to the kids isn’t going to do the toy business any good.”

Back at Topper, Henry Orenstein says, “Johnny Lightning has the fastest cars by far, and no single company can challenge that statement. In fact the indy 500 has set the speed standards for the entire industry. To say that we are copy-cats is ludicrous. It is common practice to try to improve on existing concepts.” (Then last week, while the two companies were still arguing –  and advertising – the Federal Trade Commission stepped up with formal complaints against them both, citing TV ads that “exaggerate or falsely represent” the toy cars, and asking both to cease and desist.)

Still, the rivalry shows no signs of lessening. Hot Wheels is getting ready to spring the RRRumblers and other surprises. Johnny Lightning is out to really cut the Sizzler down to size with a battery-powered trailer attachment called the Afterburner, which will be about one-third the price of a Sizzler. Will Hot Wheels hold on the lead? Will Johnny Lightning gain ground? Mattel and Topper have different opinions, but that’s what makes a horse race, or at least the Great Toy Auto Race.


Editor’s Note: Sadly, the prediction in the conclusion of this article turned out to be wrong… While Mattel and Hot Wheels continued to thrive, Topper would go out of business in 1971. However, Johnny Lighting would make a first return in 1995 by Playing Mantis, and has come back again in 2016 (read about it here).  So the race is back on! 

Fiddlers Furlets – Last Hello from a Firm that Improved Britains Animals

Young Christian Braun

Musings By Joschik

Christian is one of the founders of the hobbyDB project and his musings share some of his collecting experience.

Around 5 years ago I met a gentleman on a car boot sale in Buckinghamshire that had what appeared to be three trade boxes of Britains farm animals and one of Crescent Swoppets – so potentially exciting! When I opened the boxes all of them had animals in them – which while nice were not one of my areas of interests.‚   But then when I looked closer they all had some kind of fur applied!

Britains_Packaging

Lots_of_Fiddlers_Furlets

So I asked the owner what happened to these?‚ He explained that he had been to an auction where they sold the assets of a defunct company and that they had machinery to flock objects and then these boxes that demonstrated finished products.‚ He knew nothing more besides that the company was based in the New Forest and was called Fiddlers Furlets. I had discovered perhaps the only remaining box of Fiddlers Furlets in the world!

Fiddlers_Furlets_Bull_2

 

Fiddlers_Furlets_Bull_1

My interest was piqued but not really satisfied. A search on the web found no information whatsoever.  Does anybody know more about Fiddlers Furlets?  Have they ever sold anything or do I have all the stock ever made?

Fiddlers_Furlets_Calf

Fiddlers_Furlets_Mare

Fiddlers_Furlets_Lamb

Fiddlers_Furlets_Deer

Fiddlers_Furlets_Bambi

The fur on some of these are (still) great and quite realistic!‚ By the way the three Britains boxes are for Donkeys (two boxes) and for the feeding calf. In a later conversation with a Britains collector Barney Brown we found that there were animals by Britains, Crescent, Herald, Timpo Toys and at least one other brand (the big bambi) in the lot. He also told me that he heard that some ‘flocked’ zoo models by Timpo and Charbens were sold in zoo gift shops during the 1950s.

Expert Only versus Crowd-Sourcing, a Personal Perspective on how to build Collectible Databases

Rob with just a small portion of his collection.

Rob Graves is a Hot Wheels collector and was the creator of the South Texas Diecast database.  He is now the Head of Data for the hobbyDB project.


For years, my site, South Texas Diecast, was one of the leading sources for Hot Wheels information on the internet. It catalogued thousands of Hot Wheels variations dating back 40 years – and I did all the cataloguing myself. It was a labor of love and I enjoyed every minute – but it was also exhausting and I started to wonder what would happen to the site in the future.

Like thousands of other collectors who build catalogs of their favorite collectibles online, I’d spent 16 years on STDC and because it was all me, I dreaded the thought that in the future it might become a similar “ghost site”, falling into neglect before ultimately disappearing when the hosting ran out.

Far too many good websites are not with us anymore

Far too many good websites such as AlleyGuide or Diecast Illustrated are not with us anymore

 

That was when hobbyDB stepped in and introduced me to the concept of crowd-sourced data. Of course, I was familiar with Wikipedia (who isn’t?) and its community-created information repository. But I hadn’t previously considered using the same model for STDC – which is just what hobbyDB was proposing.

The much wider mandate, documenting every collectible ever made excited me as I also collect records, my wife is a collector of Supernatural Collectibles and I have many more interests besides Hot Wheels. Wikipedia has nine pages on Hot Wheels, hobbyDB already has more than 31,500 pages on Hot Wheels related collectibles! I was also attracted by the fact that like Wikipedia hobbyDB has vowed in its Manifesto to be free forever.

Naturally, I had some questions and skepticism at first. After all, if STDC was a Wiki-type site, wouldn’t it be open to vandalism and manipulation? And even if incorrect data wasn’t maliciously-intended, how would we make sure that all the data entered by users was to my exacting standards?

Of course, these are all the same questions leveled at Wikipedia when it began. And as I researched, I realized that all of them had been answered. In 2005, a blind study was completed by the journal Nature that compared 42 science subjects and biographies between Wikipedia and the Encyclopedia Britannica (here’s a write up about that study on the BBC site and here much more background on that subject). They concluded that “Wikipedia comes close to Britannica in terms of the accuracy of its science entries.” And by that time Wikipedia was only four years old!  From everything I could find, Wikipedia not only got better over time but also more and more trusted.

Wikipedia is constantly gaining quality and trust, even compared to some of the most established expert only data sources in existence

Wikipedia is constantly gaining quality and trust, even compared to some of the most established expert only data sources in existence

 

A combination of a passionate userbase and the right amount of oversight ensures that data is exactly what it needs to be. Of course, that doesn’t happen overnight, as contributors need to find the project (whether that’s through their own efforts or marketing outreach), become familiar with the site, and learn to work together. Given that hobbyDB is not a pure wiki either, time and effort has to be expended on developing proper tools too. hobbyDB is only 18 months old, so we still have a long way to go!

Just as Wikipedia introduced its famous “Talk” pages, at hobbyDB we take care of all of this in a similar way with a team forum. There, Curators (all our official data gatherers/editors get this title), Champions (Curators with enhanced on-site features and powers), the hobbyDB Advisory Board members and Admins can converge to discuss cataloging conventions, site improvements that would help their job, and which bad data to weed out.

Many hands make light work, the saying goes, and that’s certainly proving to be true here. We’re far from being the only entertainment/research site in this space to follow the model either. IMdB and Bricklink are just two of the diverse examples of sites which have made this model work in spectacular ways.

Moving STDC to hobbyDB and starting to work in this way has certainly taken the pressure off of me and ensured the longevity of the data I spent so long putting together. I have seen others making the same move with the same feelings – worried before the transfer, relieved afterwards.