Ryu Asada Posts

Saying Goodbye to Hot Wheels and Mattel Designer Ryu Asada

Hot Wheels

We’re heartbroken to learn of the passing of Ryu Asada.

The 42-year-old was an accomplished designer for Hot Wheels and Mattel working on more than 150 different diecast versions since rolling out his original Gearonimo model in 2009.

Ryu spent 17 years as a designer often drawing inspiration from his Japanese heritage, particularly with JDM diecast vehicles.

He was a giant in the industry and will be sorely missed.

See all of Ryu’s models currently on hobbyDB and read more on his career here.